Case study / UNISA
A shared direction for communication.
Geeklab supported UNISA with reputation and communications campaign work.
Reputation / Communications / Campaign work
Delivered project
The brief
What the work needed to do.
Bring greater consistency to the institution’s public-facing communications. We developed the agreed communications and campaign work around a shared narrative and audience needs.
The challenge
What the experience had to solve.
A large institution needs clear messages that can be understood across different audiences and communication channels.
The work
The thinking behind the delivery.
01
Bring the narrative together
The engagement supported a large institution communicating with different audiences. A shared narrative provides a common direction for the agreed public-facing communications work.
02
Work around audience needs
Campaign and communications activity were developed around the brief and the people the institution needed to reach. The case focuses on this supported scope rather than introducing undocumented channels or deliverables.
03
Coordinate the programme
The engagement brought the agreed reputation and communications activity into a coordinated programme. Campaign work followed a shared narrative while considering the needs of the institution’s different audiences.
Evidence and outcome
What the work put in place.
The reputation and communications engagement brought the agreed campaign activity together around a shared narrative and audience needs.
More work to explore
Old Mutual
Bring learning into the conversation.
Geeklab developed a TikTok campaign for Matric Live and Velle, inviting South African matric students to share how they use the learning apps.
GASQ
One direction across brand and web.
Website, brand and ongoing digital support for a specialist software-testing certification body.
Your next project
Do your public communications need a more consistent direction?
Tell us which audiences you need to reach and where messages become fragmented. We’ll discuss how the narrative, content and campaign work could be coordinated.
A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.