Case study / UNISA
UNISA. One voice for every audience.
Geeklab developed UNISA’s reputation and communications campaign around a shared narrative, adapting the messaging and materials to the university’s different audiences.
Reputation / Communications / Campaign work
Higher education
At a glance
- Client
- UNISA
- Sector
- Higher education
- What we did
- Reputation, communications and campaign work
- Result
- One narrative for UNISA’s audiences, in 2023
The brief
Make every message sound like UNISA
UNISA needed greater consistency across the public communications serving its different audiences and channels.
The challenge
More audiences, more room to drift
The more audiences and channels an institution has, the easier it is for its messages to pull apart. Each message had to stay clear to the people it was for.
Campaign pieces
From the event floor to the press kit
The work includes roll-up banners and a press kit in maroon, cream and gold, shown here as mockups.
01Roll-up banner, cream 
02Roll-up banner, maroon 
03Press kit
The result
Messages that hold together
The campaign materials followed a shared narrative, adapted to the audiences and channels they were intended for.
More work to explore
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Does your message stay consistent across audiences?
Tell us which audiences you need to reach, and through which channels. We’ll tell you how we’d coordinate your narrative, content and campaigns.
A 30-minute call. No brief needed.