AI Marketing Agent Development
A defined task.
A useful AI workflow.
Hand a repeatable marketing task to an AI agent, with clear rules and a person signing off. We define what it can see and do and where people review its work, then build and test a first version. It goes wider once it has proven itself, with access and ownership agreed.
Task definition / Prototype evaluation / Human oversight
Somerset West, Cape Town Working globally
A few of the brands we’ve worked with
Start with work that needs doing
Give the agent a purpose.
Keep the decisions clear.
An agent is useful only when its task, information and responsibilities are well understood. The first question is what your team needs help doing and how a good result would be recognised.
We build the work around that question, with explicit boundaries for actions and a person responsible for the decisions that matter.
From task to evaluated workflow
A small starting point.
A considered route forward.
Most projects start with a task review or a small working prototype. We agree what it needs to prove before integrations, wider access or a broader rollout.
01
Task selection
We identify a repeatable task and assess where AI could make a useful contribution. Simpler automation and existing processes are considered alongside the information needed to test the proposed approach.
Task definition / Alternative approaches / Success criteria
02
Workflow design
We define the inputs, permitted actions and review steps around the task. Clear boundaries show where the workflow can proceed and where uncertainty or an exception needs a person to take over.
Input and action scope / Review and handover points / Access requirements
03
Prototype and evaluation
We build a first version and test it against real examples from your work. We review output quality, errors and failure cases, so every decision about the next step rests on how it actually performed.
Working prototype / Test results / Go-live recommendation
04
Controlled rollout planning
We agree access, monitoring and ownership before expanding use beyond the evaluated scope. Further work is guided by the task’s performance and the practical responsibilities needed to support it.
Rollout criteria / Monitoring responsibilities / Support and refinement plan
Working together
A clear way
to work together.
Your team supplies task knowledge and representative examples. We agree the boundaries and evaluation together before deciding whether a wider build is justified.
01
Understand the context
Understand the task, current process, data and the people affected by its output.
02
Plan the project
Agree the first version, permitted actions, evaluation examples and human review responsibilities.
03
Build together
Develop and test the scoped workflow, recording useful behaviour as well as failures and uncertainties.
04
Review what comes next
Review the evidence and decide whether to refine, expand or reconsider the approach.
The wider picture
Connect the plan
to the work.
An agent may depend on content, data connections and the systems your marketing team already uses. Ongoing support can coordinate those dependencies, with any expansion and support responsibilities agreed explicitly.
Explore related services
Put a useful task first
Which repeated task
needs a better workflow?
Show us what your team repeats, checks or coordinates by hand. We’ll explore whether AI can help and what a useful first evaluation would involve.
A 30-minute conversation to explore your priorities and agree the next step. No finished brief needed.