Case study / Coffy
One identity. From cup to checkout.
Geeklab developed Coffy’s brand and online shop around the way customers discover and buy its coffee.
Brand identity / Packaging / Ecommerce
Delivered project
One Coffy identity across packaging and the online store.
The brief
What the work needed to do.
Create a consistent identity across packaging and digital commerce. We developed the brand system, cup and packaging applications, and a WordPress eCommerce website.
The challenge
What the experience had to solve.
The business needed a distinctive presentation that worked on physical products and throughout the online buying journey.
The work
The thinking behind the delivery.
01
One recognisable identity
The brand system needed to work where customers encounter the product, from a coffee cup to an online product page. The identity provides a common visual direction for those different surfaces.
02
Physical brand applications
Cups and packaging carry the brand into the product experience. The presentations shown here demonstrate that identity; the landscape scene is an art-directed portfolio presentation of the existing work.
03
A connected online store
The WordPress ecommerce website brings the same identity into product discovery and the shopping journey. The delivered scope connects physical packaging and the digital store, carrying a recognisable brand through to the point of purchase.
Evidence and outcome
What the work put in place.
One recognisable identity connects Coffy’s cups and packaging with its online store, carrying the brand through to the shopping experience.
More work to explore
Cloud Nine
Connect the product and brand story.
Geeklab built Cloud Nine’s WordPress website and carried the brand into supporting creative work through a multi-year relationship.
ITAD Africa
Make a specialist service clear.
Geeklab designed the website and brand for an IT asset disposition business.
Your next project
Does your brand feel consistent from packaging to checkout?
Tell us how customers discover, experience and buy your products. We’ll discuss where your identity, packaging and online store need to work more closely together.
A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.