Case study / Coffy
Coffy’s brand, packaging and online store
Geeklab created Coffy’s brand identity and packaging, then designed and built its WordPress online store. The work gives the brand a consistent look across cups, coffee bags and online orders.
Brand identity / Packaging / eCommerce
Coffee
At a glance
- Client
- Coffy
- Sector
- Coffee
- What we did
- Brand identity, packaging, eCommerce, launch Google Ads, local SEO and predictive analytics
- Result
- 1,595 visits in May 2024, 1,171 of them from the launch ads on Google and Meta
- Live site
- coffy.co.za
The brief
A consistent coffee brand
Coffy sells 100% Arabica speciality coffee by the cup, by the bag and to businesses. It wanted one identity across its cups, its packaging and its online store.
The challenge
Applying the identity across print and digital
The project brought together physical brand applications and an online store, each with its own layout and content requirements.
The identity
Logo, colour and typography
The identity combines a badge logo, a palette led by deep teal, and Calistoga and Poppins typography.
01Logo
The Coffy badge
The badge logo is used across the packaging designs, shopfront design and online store.
02Colour
The colour palette
Deep Teal
#004244
RGB 0 66 68The name, cups and packaging
Blush
#F2E6E4
RGB 242 230 228Light grounds
White
#FFFFFF
RGB 255 255 255The badge
Gold
#D4B273
RGB 212 178 115Highlights in headlines
Mint
#4A9B89
RGB 74 155 137Headlines in print
03Type
Typography
Calistoga and Poppins
- Calistoga Regular 400, headlines
- Poppins Regular 400, body text
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ ( ) %
- Headline, Calistoga
The home of speciality coffee
- Print headline, Calistoga
100% Delicious
- Body, Poppins
High-quality, speciality coffee beans from all over the world, shipped to your doorstep, freshly roasted.
Brand in use
Brand applications
The work included designs for cups, sleeves, receipts, a shopfront, a pull-up banner and a commercial brochure, alongside the WordPress online store.
01Cup, sleeve and receipt 
02Shopfront 
03Banner and brochure 
04Store pages 
05Store homepage
The finished work
The project gave Coffy a complete identity and WordPress store, with packaging and retail materials that customers recognise as part of the same brand. When the business branched out from coffee, Geeklab created Weirdough, its bakery and deli brand built around the Argentine medialuna.
- Visits to coffy.co.za in May 2024, 1,171 of them from the launch ads on Google and Meta
- 1,595
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Does your brand feel consistent from packaging to checkout?
Tell us how customers discover and buy your products. We’ll look at where your identity, packaging and online store could work more closely together.
A 30-minute call. No brief needed.