Case study / City of Johannesburg
City of Johannesburg. Youth Month, across the news.
Working with Motherland OMNi, Geeklab designed and ran the digital side of the City of Johannesburg’s “50 Years of Power” Youth Month campaign in 2026. Its display ads ran on 11 South African news sites and were shown 452,076 times in two days.
Display advertising / Campaign artwork / Social content
Local government
At a glance
- Client
- City of Johannesburg, through Motherland OMNi
- Sector
- Local government
- What we did
- Display ad design, programmatic display, social infographics for website takeovers and placement reporting
- Result
- 452,076 impressions and 1,828 clicks on 11 South African news sites, 28 and 29 June 2026
The brief
Take the City’s Youth Month message online
Motherland OMNi ran the campaign on radio and digital, and brought Geeklab in for the digital work: display ads, infographics for website takeovers, and running the ads.
The challenge
Approved fast, live inside the month
The City approved the artwork on 23 June with a single change. The ads went live on 28 June, still inside Youth Month.
The campaign
One message, in every size
Responsive display ads, built from square and wide artwork and placed on the country’s main news sites, and infographics built from the City’s youth messages for website takeovers. The ads ran on BusinessTech, IOL, News24, The South African, eNCA, Nova News, Daily Voice, Mail & Guardian, Daily Maverick, The Herald and Business Report.
01Quote, on black 
02Quote, on yellow 
03The youth of 1976 
04Honouring 1976 
05Wide banner
The result
452,076 impressions in two days
On 28 and 29 June 2026 the ads were shown 452,076 times and clicked 1,828 times, a 0.4% click-through rate. Phones carried 97.5% of the impressions, and BusinessTech, IOL and News24 carried most of them.
- Display ad impressions, 28 and 29 June 2026
- 452,076
- Clicks on the ads over the same two days
- 1,828
- South African news sites that carried the ads
- 11
More work to explore
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