Agency of Record
One shared direction.
One agency partner.
Bring ongoing brand, website and marketing responsibilities into a coordinated relationship. We agree the remit, connect projects and recurring work, and keep decisions grounded in shared business priorities. Your team gets continuity, clear ownership and a practical way to review progress and manage change.
Shared direction / Integrated planning / Continuity and review
Cape Town Working globally
A few of the brands we’ve worked with
Coordination across the remit
Connect the decisions.
Keep the work moving.
When several disciplines contribute to your digital presence, decisions in one area affect the others. The website, identity and marketing programme need enough shared context to stay coherent.
We coordinate the agreed agency responsibilities around one direction, working with your people and partners so priorities and dependencies remain visible.
A defined agency relationship
A clear remit.
A connected programme.
Agency of Record suits organisations seeking ongoing coordination across a wider set of agency responsibilities. The relationship covers the work you agree, with review and change built into the approach.
01
Shared direction
We work with your team to understand the organisation and the priorities behind its digital presence. That shared direction connects brand, website and marketing decisions throughout the work in scope.
Business priorities / Shared agency brief / Direction for the remit
02
Integrated planning
We bring projects and recurring work into a shared plan. Responsibilities, review points and dependencies are visible, so your team can understand how one deliverable affects the work around it.
Shared delivery plan / Project dependencies / Decision and review points
03
Coordinated delivery
We bring the required creative, technical and marketing disciplines into the agreed programme. Decisions connect across the remit, while communication with your team and other partners supports practical day-to-day delivery.
Coordinated specialist work / Cross-discipline reviews / Partner collaboration
04
Continuity and review
We build on knowledge gained through the relationship and review the next priorities with your team. Scope changes are discussed deliberately so the agency contribution remains aligned with the work ahead.
Progress reviews / Next priorities / Scope development
Working together
A clear way
to work together.
We start by defining the responsibility you want an agency partner to take on. The shared brief and delivery arrangements make accountability practical.
01
Understand the context
Review the organisation, existing agency relationships and the responsibilities that need coordination.
02
Plan the project
Agree the remit, priorities, delivery approach and people responsible for decisions and approvals.
03
Build together
Coordinate the scoped projects and recurring activity, keeping creative and technical choices connected.
04
Review what comes next
Review the work and evolving needs, then agree changes to the remit and upcoming priorities.
The wider picture
A clear remit within
an ongoing relationship.
Agency of Record focuses on the coordination and accountability of the agency remit. Our Cornerstone approach provides the wider context for ongoing support across strategy, brand, websites and marketing.
Give the work a shared direction
Which responsibilities
need one clear owner?
Tell us where coordination is difficult or responsibilities overlap. We’ll discuss the remit and working relationship that could help.
A 30-minute conversation to explore your priorities and agree the next step. No finished brief needed.