Email Marketing
Make every email worth opening.
Create useful, consistent email communications that connect your brand to subscribers and customers throughout their relationship with you.
What we can work on together.
Start with the areas that matter most to your organisation. We shape the following capabilities into a defined project or an ongoing scope, with clear priorities and responsibilities.
Audience planning
Review your lists, consent records and audience needs, then define relevant segments and campaign purposes.
Content and design
Write and design emails around a clear message, useful information and a focused next step.
Campaign delivery
Build and check campaigns in your email platform, including links, personalisation fields and unsubscribe routes.
Review and refinement
Assess delivery, engagement and relevant conversions, using results to improve future messages and timing.
Part of your wider digital picture.
Email Marketing works best when it connects to the rest of your business. Through Cornerstone Partnerships, we can coordinate this work with the relevant brand, website and marketing priorities in one ongoing programme.
A clear process, from brief to delivery.
Your specialists work from the same brief, with priorities and review points agreed with your team.
Understand the context
We discuss the business, review the available material and clarify what the work needs to achieve.
Agree the scope
We define deliverables, responsibilities and review points so your team knows what is included and what we need from you.
Deliver together
We coordinate the agreed work with your team, share progress and raise decisions or dependencies as they arise.
Review the next steps
We review the delivery and relevant feedback, then agree whether further improvements or ongoing support would be useful.
SELECTED CLIENT WORK
Related communications and audience journeys.
Explore ongoing communications, editorial subscription routes and business materials in development—the brand and content foundations that support email.
GASQ
Website, brand, social and PR brought together through an ongoing relationship with a global certification organisation.
SQ Magazine
An editorial website connecting current editions, archives and subscription actions around specialist software-quality content.
Nesa Power
A published website, with email signatures, pitch decks and social creative now in development as the relationship expands.
Let’s discuss what you need.
Tell us about your organisation, the work you have in mind and any important dates. We will discuss the scope and recommend a practical next step.
Working with us on email marketing
Have a question about your brief? Email our team.