Can you work in our current email platform?

Usually, yes. We check the platform and access first, then plan the build, personalisation and reporting around what your account can do.

Can we use an existing contact list?

Yes, once we’ve checked where it came from and the consent behind it. We confirm who can be emailed, and who must be left out, before anything is sent.

Do you write and design the emails?

Yes. We also work with content or templates you already have, and settle who checks the facts and who gives final approval.

Does email marketing include automated nurture journeys?

If you want it to. Regular campaigns and automated nurture sequences are scoped differently, and we do either or both. Triggers, timing and exit conditions are agreed up front.

How often should we send?

As often as you have something useful to say and the capacity to keep it up. We set out a starting schedule, then adjust it based on how your audience responds.

What should we bring to the first call?

Bring examples of current emails, your audience groups and what you want to achieve. In 30 minutes we’ll tell you whether we can help and where we’d start.

Email marketing agency

Would your subscribers miss your emails?

Emails get skipped when they’re written to fill a send date. We plan your audiences, then write, design and check every email before it goes out.

Get an estimate

Rated 5 stars on Clutch.

Audience planning / Copy and design / Careful delivery

Somerset West, Cape Town / Working globally

A few of the brands we’ve worked with

Selected work

GASQ group / Email marketing and HubSpot

Email that runs on HubSpot

We run email marketing and the HubSpot integration for GASQ, iSQI, A4Q and the Testing Summit.

Partners since November 2022.

Explore the project

GASQ group / AI content automation

Designed once,
produced on demand

For GASQ, iSQI, A4Q, the Testing Summit and ISTQB, we built an automation that turns our Figma designs into on-brand images for each new piece of content. It runs through n8n and their Monday.com boards, and we manage it.

Five brands on one automation.

Explore the project

A place in the inbox needs a purpose

Useful to one reader,
noise to another

An email can announce an offer, share something useful or help a customer take their next step. Which of those a reader needs depends on who they are and how well they know you.

We bring the content and delivery together so you can send consistently: the right list, a sign-off for each email and a page worth landing on.

What goes into every send

Start with a single campaign or a regular email programme. The audience, platform, content inputs and approval route are agreed before anything is built.

Audience planning

We check your lists, consent records and audience needs before setting any segments. Each group gets the email for a clear reason, with information that suits where they are in the relationship.

List review / Audience segments / Campaign purpose

Content and design

Each email is written and designed around one message and one next step. It looks like your brand and reads easily for the audience it’s going to.

Email copy / Campaign design / Calls to action

Campaign delivery

We build the email in your platform and check the links, personalisation fields and unsubscribe route. The final audience and message are approved before anything sends.

Platform build / Pre-send checks / Approval route

Review and refinement

We look at delivery, responses and what people do on your website afterwards. That guides the next message, audience and timing, so no single number is the verdict.

Campaign reporting / Content review / Next-send priorities

Working together

Email marketing your team can keep up

Consistent email needs good content and a reliable sending routine. We set out who supplies, checks and approves each part from the start.

Understand the relationship

Review your audiences, current communications, platform and the role email should play.

Plan the messages

Agree campaign purpose, content inputs, segments and a manageable production schedule.

Build and check

Create the email, test the details that matter and complete approval before it sends.

Review the response

Use the results to refine the next messages and audiences.

Where your best content keeps working

Email can carry your best content into an ongoing relationship. We connect it to editorial planning, lead nurturing and the website pages your emails send people to.

Explore ongoing digital support

Email marketing questions

Prefer to write it down?

Email our team

What should your next
email help someone do?

Tell us who you’re writing to and what they need from you. We’ll talk through the message, timing and next step that would make your emails more useful to them.

A 30-minute call. No brief needed.