Case study / ITAD Africa
Make a specialist service clear.
Geeklab designed the website and brand for an IT asset disposition business.
Brand identity / Website / Service storytelling
Delivered project
The brief
What the work needed to do.
Explain the asset-handling process and give organisations a clear way to discuss a requirement. We developed the identity and website together, organising service and process information around a clear enquiry route.
The challenge
What the experience had to solve.
Buyers needed specific information about services and process to assess the business’s relevance to their needs.
The work
The thinking behind the delivery.
01
Explain the asset-handling process
Organisations assessing IT asset disposition need specific service and process information. The website brings those explanations into a structured introduction for prospective clients.
02
Develop the brand and website together
A shared identity connects the pages and the wider visual presentation. The brand and website were developed together, bringing the specialist service into one recognisable public presence.
03
Connect the explanation to an enquiry
The website provides a clear route to discuss a requirement. Service and process information give prospective clients context before that conversation, rather than leaving the enquiry form to do all the work.
Evidence and outcome
What the work put in place.
A shared identity and website bring ITAD Africa’s services and asset-handling process into a clear introduction for prospective clients.
More work to explore
Applied Heat
From technical product to enquiry.
Geeklab connected a brand refresh and website redesign around Applied Heat’s industrial heating products and customer enquiries.
Sancert
A clearer path towards certification.
Geeklab redesigned Sancert’s website and identity around the standards organisations need and the steps towards an enquiry.
Your next project
Is a specialist service taking too much effort to explain?
Tell us what customers need to understand about your process and where they hesitate. We’ll discuss how your brand and website could make the offer clearer.
A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.