Case study / Redox One
Redox One. Explaining energy storage to commercial partners.
Partners see the storage problem before the technology, then a clear route to a conversation. Geeklab built the identity and the website, and runs content, SEO and Google Ads.
Brand identity / Website design / Technical storytelling
Energy storage
At a glance
- Client
- Redox One
- Sector
- Energy storage
- What we did
- Logo, website, content, SEO, Google Ads, predictive analytics and AI marketing agents
- Result
- 15,378 website sessions in the year to August 2026
- Live site
- redoxone.com
The brief
A technical product, explained for partners
Redox One needed a website that explained its long-duration energy storage technology and helped potential commercial partners understand the opportunity.
The challenge
Context before technology
Visitors needed enough context to understand the storage problem before exploring the technology in detail.
The identity
A power button at the heart of the name
The identity combines a wordmark with a power-button symbol, a slate and aqua palette, and Inter typography.
01Logo
One wordmark, from the billboard to the business card
The power-button O can also be used on its own, as shown on the business card and notebook band.
02Construction
The O is a power button. The 1 is Redox One.
Every stroke in the wordmark shares one width. The ring opens to hold the 1, cut to that same width, and the flag of the 1 lines up with the edge of the opening.
- Stroke
- One width, s
- The ring
- R, and .68 R inside
- The 1
- Rises .42 cap height
- Anchor points
- 16
03Colour
Slate, with an aqua spark
Slate
#2B3638
RGB 43 54 56The wordmark and buttons
Aqua
#21DED1
RGB 33 222 209The 1 and highlights
Ink
#181818
RGB 24 24 24Headlines
Body
#3E3E4B
RGB 62 62 75Body text
Mist
#F1F0F0
RGB 241 240 240Light sections
04Type
Inter, from the logo line to the body
Inter
- Regular 400, headlines and body
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ ( ) %
- H1, 80 on 96
Iron-Chromium Flow Batteries From Redox One
- H2, 48 on 58
Safe, Sustainable, and Scalable Energy Storage
- H3, 32 on 38
Naturally Safe By Design
- Body, 16 on 24
As the world accelerates towards renewable energy, reliable Long Duration Energy Storage (LDES) is critical.
Brand in use
From the reception to the business card
The power-button O and the line “Powering Tomorrow, Sustainably.” carry onto signage, print and stationery in slate and aqua.
01Reception sign 
02Business cards 
03Lobby poster 
04Notebook 
05Envelope and card
The website
How a partner moves through the website
Captured from the live site: the homepage, then the route from the technology to a partner conversation.
01See the technology
02Meet the company
03Read the partnerships
04Become a partner
The result
A commercial story with over 15,000 visits a year
The website recorded 15,378 sessions and 12,267 users in the year to August 2026.
- Website sessions in the year to August 2026
- 15,378
- Website users in the year to August 2026
- 12,267
- Google Ads click-through rate in 2026, up from 6.5% in 2025
- 9.8%
More work to explore
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Do potential partners understand what your technology makes possible?
Tell us what the technology makes possible and what potential partners need to understand. We’ll tell you how the website could lead from the technical explanation to a conversation.
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