Search Engine Optimisation
Help the right people find your business.
Connect technical SEO, useful content and your wider marketing around the searches that matter to your organisation.
What we can work on together.
Start with the areas that matter most to your organisation. We shape the following capabilities into a defined project or an ongoing scope, with clear priorities and responsibilities.
Technical foundations
Review how search engines access and understand your site, then prioritise issues affecting important pages.
Content and search intent
Map the questions your buyers ask to pages that explain your offer and help them take the next step.
On-page improvements
Improve page titles, headings, internal links and content structure across the agreed pages.
Review and refinement
Use search and website data to assess visibility, visitor behaviour and enquiries, then refine the priorities.
Part of your wider digital picture.
Search Engine Optimisation works best when it connects to the rest of your business. Through Cornerstone Partnerships, we can coordinate this work with the relevant brand, website and marketing priorities in one ongoing programme.
A clear process, from brief to delivery.
Your specialists work from the same brief, with priorities and review points agreed with your team.
Understand the context
We discuss the business, review the available material and clarify what the work needs to achieve.
Agree the scope
We define deliverables, responsibilities and review points so your team knows what is included and what we need from you.
Deliver together
We coordinate the agreed work with your team, share progress and raise decisions or dependencies as they arise.
Review the next steps
We review the delivery and relevant feedback, then agree whether further improvements or ongoing support would be useful.
SELECTED CLIENT WORK
Work with measurable search performance.
Explore the website work behind these client results. Figures shown are Google Search Console clicks for 26 August 2025–25 August 2026, compared with the preceding 12 months.
ISTQB
936,208 Google Search clicks, up 187%. A global certification resource organised around qualifications, providers and specialist information.
Redox One
1,569 Google Search clicks, up 166%. A technical energy-storage website connecting product information and partnership enquiries.
A4Q
4,980 Google Search clicks, up 179%. Qualification information structured around professionals, providers and partners.
Let’s discuss what you need.
Tell us about your organisation, the work you have in mind and any important dates. We will discuss the scope and recommend a practical next step.
Working with us on search engine optimisation
Have a question about your brief? Email our team.