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Case study / Fibon

A clear brand for technical solutions.

Geeklab refreshed Fibon’s brand and website to help commercial buyers explore its renewable-energy solutions.

Brand refresh / Website / Search foundations

Delivered project

Fibon brand application presenting its long-term energy and finance partnership message

Fibon’s energy and finance partnership message in a brand application.

The brief

What the work needed to do.

Create a clearer website and identity, supported by search foundations and reporting. We developed solution-led WordPress pages, applied the refreshed identity and included search and reporting setup in the delivery.

The challenge

What the experience had to solve.

Technical buyers needed specific solution information and a clear route to discuss their requirements.

The work

The thinking behind the delivery.

01

Speak to commercial buyers

The website introduces renewable-energy solutions in a way that helps operational and commercial audiences explore their options. Solution-led pages connect technical detail with the requirements buyers bring to a conversation.

02

Apply the refreshed identity

Brand and website work establish a consistent visual presentation. The refreshed identity supports the solution-led pages and gives the broader business communications a recognisable direction.

03

Include search and measurement foundations

Search foundations and reporting setup formed part of the delivery.

Evidence and outcome

What the work put in place.

Fibon’s solution-led WordPress pages bring the refreshed identity and technical offer into one public website, with search and reporting foundations included.

Public website performance / 26 August 2025–25 August 2026

1,765

Google Search clicks

+85% year on year

56,969

Search impressions

+97% year on year

Source: Google Search Console. Compared with 26 August 2024–25 August 2025. Analytics extract: 11 September 2026.

Explore the expertise

Relevant services.

More work to explore

Your next project

Does your technical offer make sense to commercial buyers?

Tell us what customers need to understand and where your current brand or website falls short. We’ll discuss how to connect the solutions to clearer business value.

A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.