Fibon’s website on a cinema screen: Long-Term Energy & Finance Partners.

Case study / Fibon

Fibon. 389 finance enquiries from Google Ads.

Geeklab refreshed Fibon’s identity and website to help commercial buyers explore its renewable-energy solutions and enquire. Our work also includes SEO and Google Ads. The Google Ads campaigns generated 389 finance enquiries in the year to September 2026.

See the approach

Brand refresh / Website / Search foundations

Renewable energy

At a glance

Client: Fibon
Sector: Renewable energy
What we did: Brand refresh, website, SEO, Google Ads, predictive analytics and AI marketing agents
Result: 389 finance enquiries from Google Ads in the year to September 2026
Live site: fibon.co.za

The brief

A refreshed brand and a website built to be found

Fibon needed a clearer identity and website for its commercial energy offer, supported by SEO and reporting.

The challenge

Specific questions need specific answers

Technical buyers needed precise information on each solution, and a clear route to discuss their requirements.

The identity

The Fibonacci O, at the heart of the name

The identity centres on the Fibonacci-inspired O, with business-specific logo versions, teal and lime accents, and Inter typography.

01Logo

One name, a family of businesses

The O can be used on its own as a brand mark. Each business adds its name beneath FIBON, as shown in the Fibon Finance logo.

Logo

The O

Logo, on light

Fibon Finance

02Colour

Teal and lime, on navy or light grounds

Teal, lime and navy are the primary brand colours. The website adds slate for text and a light grey.

Teal
#20B4CA
RGB 32 180 202
Links and menu highlights
Lime
#B2ED76
RGB 178 237 118
The accent
Navy
#051628
RGB 5 22 40
The header and dark grounds
Slate
#596565
RGB 89 101 101
Headings and body text
Light
#EDEDED
RGB 237 237 237
Menu text on navy

03Type

Inter, from the guideline to the website

The brand guidelines specify Inter Bold for headlines. The website uses Inter Regular for headings and body text.

Inter

Regular 400, the website
Bold 700, the guideline’s headlines

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ ( ) %

H1, 90 on 90
Long-term Energy and Water Finance Partners
H2, 50 on 55
Our Impact for a Greener Future
Guideline headline, Bold
Your long-term energy partner.
Body, 20 on 30
Reduce costs, enhance reliability and drive your business forward with solar energy.

Brand in use

From the street to the screen

Applications include a bus shelter, water bottles, team shirts, a smartwatch and the website, using the O mark and “Your long-term energy partner.” line.