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The Scientrix homepage on a laptop: Transform Strategy and Execution

Case study / Scientrix

Scientrix. Business value before platform detail.

Geeklab refreshed Scientrix’s brand, redesigned its interface and built its WordPress website around how senior decision-makers explore the business value and then the platform detail, with a route to a consultation. Our work ran from 2019 to 2023 and included a monthly retainer for design and video.

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Brand refresh / Website UX / WordPress

Strategy execution software

At a glance

Client
Scientrix
Sector
Strategy execution software
Result
Four years, 2019 to 2023, including a monthly retainer for design and video
Live site
scientrix.com

The brief

Start with the business case

Scientrix needed to explain its strategy execution software to senior decision-makers. The website had to introduce the business value before presenting the platform in detail and offering a consultation.

The challenge

A lot to explain

First-time visitors needed a clear introduction before exploring the platform’s more detailed capabilities.

The Scientrix identity.

An X drawn on a grid of squares

The identity combines a wordmark with an X symbol, navy and sky blue colours, and Poppins typography.

01Logo

One wordmark, ending in an X that stands alone

The X forms the end of the wordmark and can be used separately, including on exhibition graphics and the watch face.

Wordmark
The X
Wordmark, on light
The X, on light
mm/2Cap heightBaseline

02Construction

Five squares on a grid of nine

The X sits on a three by three grid, one module wide. Two corner squares stand alone. Three more run corner to corner, and where they meet, quarter circles of half a module fill the joints.

Module
m, one square
Grid
Three by three
Joints
Quarter circles, m/2
Anchor points
22

03Colour

Navy, with a sky blue highlight

  • Navy

    #03223C
    RGB 3 34 60

    The primary colour

  • Ink

    #091C2C
    RGB 9 28 44

    The wordmark on light, and the homepage ground

  • Sky blue

    #1DA0E6
    RGB 29 160 230

    Buttons, links and headline highlights

  • Mist

    #E2E7F0
    RGB 226 231 240

    Light sections

04Type

Poppins, extra bold over regular

Poppins

  • ExtraBold 800, headings
  • Regular 400, body

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ ( ) %

  • H1, 46 on 60

    Transform Strategy and Execution

  • H2, 36 on 47

    A Management Platform That Evolves With You

  • Lead, 21 on 30

    Work on your business, not just in it. Powered by a platform that informs and manages strategy end-to-end.

Brand in use

From the exhibition stand to the watch face

The wordmark and the X carry from an exhibition stand and a watch face to the masterclass and article pages, so the brand and the interface share one look.

  • A Scientrix exhibition stand: a sky blue light box with the white wordmark
    01Exhibition stand
  • The Scientrix X on a smartwatch face, against pale blue
    02Watch face
  • Three Scientrix screens on blue: Adaptive Strategy and Execution Masterclass
    03Masterclass pages
  • Scientrix website pages and a laptop, laid out on blue
    04Website pages
  • A Scientrix article page on blue: The Rise of Adaptive Strategy and Execution
    05Article page

The website

How a decision-maker reaches a conversation

Captured from the live site: the homepage, then the route from a page written for one role to the platform, the case studies and a conversation.

scientrix.com
The Scientrix homepage, from the hero to the footer

  1. 01Find your role

    scientrix.com/the-strategy-maestro
    The Strategy Maestro page: the platform introduced for a strategy director.

  2. 02See the platform

    scientrix.com/platform
    The Platform page: Award Winning Strategy Platform, above client logos including Deloitte and Airbus.

  3. 03Read the case studies

    scientrix.com/case-studies
    The Case Studies page, opening on the SALGA Matrix case study, SITA Award Winner 2023.

  4. 04Get in touch

    scientrix.com/contact-scientrix
    The Contact page: offices in Europe, Africa and the Americas beside a contact form.

Visit the live website

The result

Clearer for the people who decide

Senior decision-makers meet Scientrix through their own priorities, reach the platform detail when they’re ready, and know how to start a conversation.

Years of work, 2019 to 2023
4

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Is the value of your platform getting lost in the detail?

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