Scientrix: making a complex platform easier to understand.
Geeklab connected a brand refresh, interface redesign and WordPress build around Scientrix’s offer to senior decision-makers.
(01)
What we were asked to do
The brief
Lead with the business value, provide relevant platform detail and create a clear route to a consultation. We structured the experience from business priorities to platform detail and consultation, with the refreshed brand applied throughout.
(02)
What was in the way
Client’s Goal
Lead with the business value, provide relevant platform detail and create a clear route to a consultation.
Challenge
The platform’s depth needed to be explained in a sequence that made sense to a first-time visitor.
(03)
How we did it
How we did it
We structured the experience from business priorities to platform detail and consultation, with the refreshed brand applied throughout.
The brief
Lead with the business value, provide relevant platform detail and create a clear route to a consultation.
The challenge
The platform’s depth needed to be explained in a sequence that made sense to a first-time visitor.
The delivery
We structured the experience from business priorities to platform detail and consultation, with the refreshed brand applied throughout.
The result
The delivered site gives prospective customers a more structured introduction to Scientrix and its platform.
(04)
Result
The delivered site gives prospective customers a more structured introduction to Scientrix and its platform.
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The delivered site gives prospective customers a more structured introduction to Scientrix and its platform.