Case study / Scientrix
Make a complex platform clear.
Geeklab connected a brand refresh, interface redesign and WordPress build around Scientrix’s offer to senior decision-makers.
Brand refresh / Website UX / WordPress
Delivered project
The brief
What the work needed to do.
Lead with the business value, provide relevant platform detail and create a clear route to a consultation. We structured the experience from business priorities to platform detail and consultation, with the refreshed brand applied throughout.
The challenge
What the experience had to solve.
The platform’s depth needed to be explained in a sequence that made sense to a first-time visitor.
The work
The thinking behind the delivery.
01
Lead with the business priorities
The website introduces Scientrix through the questions senior decision-makers bring to the platform. The structure starts with business value before moving into more detailed capabilities.
02
Connect the brand and interface
A brand refresh and interface redesign provide a consistent presentation. WordPress pages bring the proposition, supporting resources and platform detail into a connected public experience.
03
Give the conversation a clear route
Consultation routes follow the product explanation. Prospective customers can move from an introduction to Scientrix and its capabilities towards a conversation about their business priorities.
Evidence and outcome
What the work put in place.
The website introduces Scientrix through business priorities and platform capabilities, giving decision-makers a clearer route from product discovery to consultation.
More work to explore
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A clearer route through a BIM library.
Geeklab designed the platform website and information architecture for a building information modelling object library.
Redox One
A commercial story for new energy.
Geeklab built Redox One’s website around the long-duration storage challenge, the product and its partnership offer.
Your next project
Is the value of your platform getting lost in the detail?
Tell us what your product makes possible and what buyers struggle to understand. We’ll discuss how the message, interface and website can make its value clearer.
A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.