AI & Marketing Automation
Put useful technology behind a clear business need.
Explore AI and automation through defined tasks, practical evaluation and human oversight, connected to your existing marketing and systems.
AI Marketing Agents
Explore AI-assisted workflows for your marketing team, with scoped responsibilities, human review and practical evaluation before wider use.
Social Listening
Review relevant public conversations to inform your content, positioning and communications, with a clear view of what the selected tools can observe.
Predictive Analytics
Assess whether predictive analysis can help answer a specific business question, with data quality, evaluation and practical use considered from the start.
AI Personalisation
Explore how audience signals and AI-assisted decisions can support relevant content or journeys, starting with a defined use case and measurable evaluation.
Custom AI Development
Assess, prototype and develop AI-supported tools around a specific workflow, with evaluation, integration and ongoing ownership planned together.
Marketing Automation
Plan and build workflows that link your content, customer data and follow-up processes, with clear rules and ownership.
Data Integration
Map the data and connections required for an agreed workflow, including access, ownership and maintenance responsibilities.
Content Intelligence
Use available content and audience data to inform editorial decisions, with findings reviewed in context.
Conversational AI
Explore a defined conversational use case with source material, evaluation and routes for human support.
Choose the support that fits your priorities.
Start with a defined project or bring several disciplines together through Cornerstone Partnerships. We help you decide where to focus and how the work should connect.
Understand the context
We discuss the business, review the available material and clarify what the work needs to achieve.
Set the direction
Agree the audience, scope and intended outcomes before committing to production.
Agree the scope
We define deliverables, responsibilities and review points so your team knows what is included and what we need from you.
Deliver together
We coordinate the agreed work with your team, share progress and raise decisions or dependencies as they arise.
Review the next steps
We review the delivery and relevant feedback, then agree whether further improvements or ongoing support would be useful.
One team, from the first brief onwards.
We connect advice to delivery, bringing creative and technical expertise into a shared plan with your team.
For ongoing support, Cornerstone Partnerships gives your organisation a coordinated digital team with an agreed scope and shared priorities.
1. Understand
We discuss the business, review the available material and clarify what the work needs to achieve.
2. Deliver
We coordinate the agreed work with your team, share progress and raise decisions or dependencies as they arise.
3. Review
We review the delivery and relevant feedback, then agree whether further improvements or ongoing support would be useful.
SELECTED CLIENT WORK
Related platform and workflow foundations.
Explore role-based operations, authenticated workflows and structured information: practical foundations for useful automation.
Motherland OMNi
Product strategy, UX and application development for OMNification, connecting campaign booking, station delivery and reporting.
Karo Mining
A corporate website and authenticated portal connecting project information with tenders, applications and procurement workflows.
BIM4U
Website design and information architecture for a BIM object library, with category navigation and clear account journeys.
Planning your ai & marketing automation work
Tell us about your organisation and the work ahead. Email our team with your questions.
Where should we start?
Explore AI and automation through defined tasks, practical evaluation and human oversight, connected to your existing marketing and systems. We begin with your current situation and priorities, then recommend an appropriate scope.
How do you decide whether AI is the right approach?
We assess the task, available information and a way to evaluate usefulness. A limited prototype may be the best first step. We consider simpler alternatives and agree where people need to review or approve outputs.
Can you support several markets?
Yes. We are based in Cape Town and work with organisations internationally. We agree communication, review points and delivery arrangements around the people involved. Market and language requirements form part of the brief and are scoped with you.
How are budgets and timelines agreed?
We prepare a proposal around the agreed deliverables and responsibilities. Relevant platform, media or third-party costs are identified separately where they apply. The schedule depends on the scope, inputs, integrations and review process. We agree milestones after understanding the brief and identify dependencies that could affect delivery.
Can this become an ongoing partnership?
Yes. Cornerstone Partnerships brings strategy, brand, websites and marketing into an ongoing relationship. We agree the work included and review priorities as your needs develop.
How do you review the work?
We agree the relevant delivery criteria and measures with you, then review progress using the available data and feedback. Reporting distinguishes observations from assumptions and any limits in attribution.