Case study / Applied Heat
Applied Heat. A technical range, made easy to choose.
Geeklab refreshed Applied Heat’s brand and rebuilt its website around its industrial heating range. Each product has its own information and enquiry route. We have provided monthly support since October 2024.
Brand refresh / Website / Product journeys
Industrial heating
At a glance
- Client
- Applied Heat
- Sector
- Industrial heating
- What we did
- Brand refresh, website, product journeys, launch Google Ads, predictive analytics and AI marketing agents
- Result
- Two years of monthly support since October 2024: updates, new pages, SEO work and reporting
- Live site
- appliedheat.co.za
The brief
A deep range, easy to choose from
Applied Heat builds thermal oil heaters, steam boilers and air heating systems for different applications. Buyers needed to find the right product and enquire from its page.
The challenge
A brand as precise as the engineering
The refreshed identity needed to connect the product lines and work across factory signage, sales materials and the website.
The identity
Logo, colour and type, refreshed as one system
The refreshed mark, a lockup for each product line, a palette where every colour has a job, and type set the way the website sets it.
01Logo
One mark, from the company to the range
Product lines take the mark as their O, in red for thermal oil and blue for steam.
THERMOMAT, thermal oil
VAPOMAT, steam02Construction
Two letters, drawn as one flame
The A and the H share one flame, set inside a single circle. Three shapes keep it clean at any size, from the favicon to the works sign.
- Shapes
- 3
- Anchor points
- 62
- Built on
- One circle, r
- The flame breaks it
- Twice
03Colour
Charcoal and steel, with red for the next step
Flame red
#EF4123
RGB 239 65 35Logo
Action red
#D44328
RGB 212 67 40Buttons and bands
Charcoal
#1C1C1F
RGB 28 28 31Headings and cards
Slate
#3B3D44
RGB 59 61 68Body text
Steel
#E3E7EC
RGB 227 231 236Page ground
Steam blue
#0E74B9
RGB 14 116 185VAPOMAT
04Type
One family, from the headline to the body
Montserrat
- Light 300
- Regular 400
- SemiBold 600
- Bold 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ ( ) %
- H1, 72 on 86
Your Partner in
Heating Solutions - H2, 48 on 56
Applied Products
- H3, 28 on 34, bold
Thermal Oil Heaters
- Body, 16 on 30
We design and manufacture high-performance thermal oil, steam and air heating systems for diverse industries.
Brand in use
From the fleet to the factory floor
The mark and the red band carry onto the vehicles, the expo stand, the brochures and the workwear, so every touchpoint reads as one company.
01Fleet livery 
02Expo stand 
03Sales kit 
04Workwear 
05The website, on the plant floor
The website
How a buyer moves through the website
Captured from the live site: the homepage, then a buyer’s path from the range to an enquiry.
01Choose the range
02Read the detail
03Send an enquiry
The result
A consistent brand, with support every month
Since October 2024, monthly support has covered updates, new pages, SEO work and reporting. The website and sales materials use the refreshed identity.
- Years of monthly support, since October 2024
- 2
More work to explore
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The detail licensed buyers need
Geeklab designed and built Kwantu Green’s website around its facility, products and partnership offer.
Does your product website help buyers choose?
Tell us how buyers explore your products and applications. We’ll look at where your website, product information and sales materials could help them decide.
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