Case study / Applied Heat
From technical product to enquiry.
Geeklab connected a brand refresh and website redesign around Applied Heat’s industrial heating products and customer enquiries.
Brand refresh / Website / Product journeys
Delivered project
The brief
What the work needed to do.
Present the product range clearly and help buyers enquire from the relevant product or application page. We rebuilt the WordPress site around products and applications, carried the refreshed identity into web and sales materials, and placed enquiry routes alongside relevant information.
The challenge
What the experience had to solve.
The website and sales materials needed to communicate the depth of the engineering offer in a consistent, accessible way.
The work
The thinking behind the delivery.
01
Organise the engineering offer
Products and applications form the website structure. Buyers can move through the industrial heating range using the information most relevant to their requirements, rather than relying on a general company introduction.
02
Place the next step beside the detail
Enquiry routes sit alongside relevant product and application information. The WordPress build brings technical content and the opportunity to discuss a requirement into the same journey.
03
Carry the identity across materials
The refreshed brand connects the website and supporting sales materials. Genuine desktop captures show product-range and product-detail views; the brand application mockup demonstrates the accompanying identity.
Evidence and outcome
What the work put in place.
Products, applications and enquiry routes are connected in a refreshed website and brand presentation, helping buyers find relevant heating solutions.
More work to explore
Karo Mining
Public information. Connected journeys.
Geeklab built Karo Mining’s public corporate website and an authenticated portal for supplier and candidate workflows.
Fibon
A clear brand for technical solutions.
Geeklab refreshed Fibon’s brand and website to help commercial buyers explore its renewable-energy solutions.
Your next project
Can customers move easily from the right product to an enquiry?
Tell us how buyers explore your products and applications. We’ll discuss where the website, product information and sales materials could better support their decision.
A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.