Do we need a complete redesign to improve UX?

No. One difficult task, confusing navigation or an unclear content structure can be a focused piece of work. We look at the problem and your evidence first, then recommend the scope it needs.

Will you carry out user research?

Yes, when it will inform a real decision. We start with what you already know, then scope any new research around the questions that remain. The method, participant access and responsibilities are agreed for each project.

What’s the difference between UX design and web design?

UX design shapes how people move through a site or product to get things done. Web design also covers how it looks and expresses your brand. The two work closely together, and the brief sets out who does what.

What will our developers receive?

Information architecture, wireframes, interactive prototypes and notes on the important interface states, depending on the scope. We settle the handover format and level of detail with the people building it.

How long does UX design take?

UX design timelines depend on the number and complexity of your journeys, the evidence available, access to people and the evaluation included. We set milestones around those, rather than a standard website-build timeline.

How much does UX design cost?

It depends on how many journeys we look at and how much research and testing is involved. Every hour is scoped and quoted before work starts.

What should we bring to the first call?

Bring the experience you want to improve, the tasks people struggle with and any feedback or analytics you already have. In 30 minutes we’ll tell you whether we can help and where we’d start.

UX design for websites & digital products

Complex journeys,
clear next steps

We review how people use your website or product, plan content and navigation around their tasks, and prototype the changes so you can test them before they’re built.

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Rated 5 stars on Clutch.

Information architecture / Journey design / Prototyping

Somerset West, Cape Town / Working globally

A few of the brands we’ve worked with

Selected work

Help Start / Website design and user journeys

Three audiences,
a clear route for each

Help Start’s website serves donors, students applying for a laptop and volunteers who interview candidates. Each has its own route, and the site shows how one laptop moves from donation to a student’s studies.

Explore the project

Start with the task

What are people trying to do?

It depends who’s asking. Someone looking for a syllabus needs something different from a station partner confirming campaign delivery. When a site offers one route for everyone, most people have to find their own way.

We use the evidence you have to identify where people get stuck, then design the structure and journeys around their tasks.

The right information, in the order people need it

Bring us a difficult journey, a complex content structure or a new product. The work can shape a redesign or improve the platform you have now.

Understand users and context

We review your research, support feedback and analytics with your team, then pin down what’s still unknown. Any new research is shaped around the decisions the project has to make.

Evidence review / Audience and task priorities / Research requirements

Map journeys and information

Journey maps and information architecture show your team where people struggle, and which changes to make first. We organise the steps, content and decisions around each key task.

Task journeys / Navigation and content structure / Prioritised friction points

Wireframes and prototypes

Wireframes and interactive prototypes let your team see how important flows work, and settle page structure, navigation and interface behaviour before the full build.

Wireframes / Interactive prototypes / Key interface states

Evaluate and guide implementation

We review the designs against the usability checks agreed in the brief, then turn the findings into practical guidance. Your developers get a clear account of each journey, and the questions to revisit.

Agreed usability checks / Design recommendations / Implementation guidance

OMNification / Product strategy, UX and application development

One campaign,
different working roles

For OMNification, Motherland OMNi’s radio campaign platform, we designed journeys for campaign planners, station partners and operations teams. The platform connects a four-step booking flow with delivery evidence, exceptions and reporting, using workspaces suited to each role.

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Working together

Start with what you know.
Test what you don’t.

We work with the people who know your customers, content and operations, and turn a broad problem into journeys you can test and improve.

Map the tasks

Talk through your users, their tasks and the evidence you have. Separate what’s known from what’s assumed, and settle which questions matter for the next decision.

Shape the structure

Choose the journeys, research or evaluation activities and prototype scope. Set up access, review points and, where needed, participant responsibilities.

Prototype and test

Map the structure, prototype important flows and review them with the participants. Use findings and feedback to refine the direction.

Refine and hand over

Write up the design decisions and the guidance for your developers. Note what to check again once the experience is built and in use.

Keep learning after launch

Once the experience is live, user behaviour and feedback help identify further improvements. Through ongoing support, we carry those findings into development and further UX work.

Explore ongoing digital support

Before we
get started

Prefer to write it down?

Email our team

Where do your users
lose their way?

Show us the journey and what your users need to get done. We’ll talk through where a simpler structure, flow or interface could help.

A 30-minute call. No brief needed.