Branding Agency in Cape Town
A clear identity.
A recognisable brand.
We connect positioning, visual identity and voice around your business. Create a new brand, refresh an established identity or bring consistency to the materials your team uses every day.
30-minute discovery call, or start with your details in writing.
Positioning / Visual identity / Brand application
Somerset West, Cape Town Working globally
A few of the brands we’ve worked with
Inside the work · Coffy
Coffy
Coffy’s brand system connects the coffee cup, packaging and online shop. The original portfolio artwork below lets you see how the identity carries across everyday applications.
Delivered brand system, packaging applications and eCommerce website. These images are portfolio presentations of the work.
01
A repeated mark
The Coffy mark appears on the cup, sleeve and receipt. Different pieces stay connected through that repeated visual element.
02
A considered colour pairing
Deep teal and white carry the identity across the original applications. The pairing stays recognisable on the dark cup and sleeve and the white receipt.
03
A system across formats
A curved cup, flat sleeve and narrow receipt need different layouts. The identity adapts to those proportions without treating every surface as the same design.
The type choices, made visible.
The original specimen names Calistoga Regular for headings and Poppins Regular for body text. It also shows how the type and palette carry into buttons.
Original Coffy typography specimen. Select the image for a closer look.
Three useful starting points
Start with the change
your business needs.
The scope follows the problem: a new identity, a focused refresh or a clearer way to use an existing brand. Positioning, visual decisions and practical guidance come together around that need.
01
Create a new brand
Clarify your audience, offer and reasons to choose you. Develop the positioning, core messages, logo, typography and colour around that shared direction.
Positioning and messages · Visual identity · Priority applications
02
Refresh with a purpose
Review what is still useful in the current identity and where it no longer reflects the business. Retain recognition where it matters and refine the visual and verbal decisions that need to change.
Identity review · Focused design updates · Voice and messaging
03
Put the identity to work
Create guidance for your team and partners, then plan priority applications across websites, sales materials, packaging or campaigns. Agree the files, ownership and rollout responsibilities.
Brand guidance · Agreed applications · Rollout and handover
Selected work / 02
Applied Heat
A specialist business.
A more consistent presentation.
Applied Heat’s brand refresh connected its industrial product offer across the website and sales materials. The work gave detailed engineering information and enquiry journeys a shared visual presentation.
Brand refresh applied across website and sales materials.
Working together
From direction
to everyday use.
01
Plan the project
Review business context, audience and existing assets. Agree the identity questions, deliverables, decision-makers and review stages.
02
Develop the identity
Explore the visual and verbal direction in relevant applications. Review the work with your team and refine the decisions that need to stay consistent.
03
Prepare for use
Confirm the agreed assets and guidance. Plan rollout priorities, file ownership and any further applications your team needs.
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Let’s talk about your brand
Does your brand reflect
the business you are now?
Tell us what has changed and what people should understand about you. We’ll discuss the position, identity and applications that need attention.
30 minutes to discuss fit and a useful next step. No finished brief needed.
Prefer to start in writing?
Share your business details, the work you need and any useful dates. The enquiry form continues to relevant project questions.
Starting an enquiry does not book a call.