Branding agency in Cape Town
Look like the business you’ve become
Most businesses outgrow their brand before they change it. We create new brands and refresh established ones.
Rated 5 stars on Clutch.
Positioning / Visual identity / Brand application
Somerset West, Cape Town / Working globally
A few of the brands we’ve worked with
ITAD Africa / Brand identity and website
Brand identity across print and digital
We developed ITAD Africa’s brand identity and website, with designs for stationery and posters.
Stationery shown as a mockup.
Coffy / Brand identity and packaging
Coffy’s identity and packaging
Cup, sleeve and receipt shown as a mockup.
01
Logo design
A badge logo used across Coffy’s packaging and online store.
02
Colour palette
Deep teal and white form the core palette, supported by blush and gold.
03
Packaging design
Designs for takeaway cups, pastry sleeves and receipts.
Coffy / Typography specimen
Typography
Coffy’s typography pairs Calistoga Regular for headings with Poppins Regular for body text.
Original Coffy typography specimen. Select the image for a closer look.
Start with the change
your business needs
We create new brands, refresh existing identities and help you apply yours across the business.
01
Create a new brand
Get clear on your audience, your offer and why clients choose you. Then build the positioning, core messages, logo, typography and colour around it.
Positioning and messages / Visual identity / Priority applications
02
Refresh an existing brand
Keep the recognition you’ve built and refine only the visual and verbal decisions that no longer fit the business.
Identity review / Focused design updates / Voice and messaging
03
Apply your brand
Give your team and partners clear guidance, then roll the brand out where it matters most: websites, sales materials, packaging or campaigns. Files, ownership and rollout responsibilities are settled with you.
Brand guidance / Applications in scope / Rollout and handover
Applied Heat / Brand, website and sales materials
Applied Heat’s brand refresh
The Applied Heat project covered a brand refresh, website and sales materials for its industrial products.
Weirdough / Brand identity and packaging
Weirdough’s brand identity
A lowercase wordmark, a pop art portrait and hot pink, carried across the packaging, menus and website of a bakery with three locations in Somerset West.
Leriti Safari House / Logo and brand
Leriti’s logo and brand
A leopard’s head and a stacked name for a five-room safari lodge in Marloth Park, with a logo that breathes, blinks and yawns on its website.
How we work
01
Plan the brand
Review business context, audience and existing assets. Agree the identity questions, deliverables, decision-makers and review stages.
02
Develop the identity
See the visual and verbal direction on the applications that matter, then refine it with your team until the key decisions are settled.
03
Prepare for use
Confirm the assets and guidance. Plan rollout priorities, file ownership and any further applications your team needs.
Branding questions
Tell us what’s changed
Maybe it’s the business, the market or the clients you want to reach. We’ll talk through the positioning, identity and applications that need attention.
A 30-minute call. No brief needed.