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The OMNification app on a device

Case study / Motherland OMNi / OMNification

OMNification. One platform for Motherland OMNi’s campaigns.

Geeklab designed and developed the OMNification platform, so Motherland OMNi’s campaign planning, booking, station delivery and reporting run through one shared system. OMNification is patent pending.

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See the approach

Product strategy / UX / Application development

Campaign operations

At a glance

Client
Motherland OMNi
Sector
Campaign operations
Result
73 bookings in one September 2026 campaign, all confirmed through the platform

The brief

Shared information, different jobs

Advertisers, agency staff, station partners and campaign teams needed access to the same campaign information, with tools for their respective tasks.

The challenge

Campaign handovers, coordinated by hand

Campaign planning and delivery required manual coordination across stations, languages and regions. The platform needed to bring that work together and show each campaign’s status.

The platform

Booked, recorded and checked on one platform

The platform connects a four-step booking wizard with broadcast recordings, transcripts and campaign reports. These screens use demo campaigns and advertisers.

Step three of the booking wizard: morning and afternoon slots picked on Bay FM, day by day, for a demo campaign

  1. 01Book in four steps

    Step four of the booking wizard: stations, dates and time slots ticked, and a demo campaign’s five stations and twelve dates to confirm

  2. 02Record the broadcast

    The stream recorder: three booked slots recorded with links to the recording and transcript, two recording now and the rest set to record

  3. 03Read the transcript

    The transcript of a recorded breakfast slot on Vibe FM, with a demo advert read in isiZulu

  4. 04Check each ad

    The campaign report: each booking marked Verified, with the keywords heard and links to its audio recording and transcript

The result

Campaign work, connected end to end

Teams can plan, book and report on campaigns within OMNification. A September 2026 campaign processed 73 bookings through the platform, all confirmed.

Bookings in one September 2026 campaign, all confirmed
73

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Are campaign handovers slowing your team down?

Walk us through how your campaigns are booked, delivered and reported. We’ll look at where a shared workflow or platform could cut out manual coordination.

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