Case study / Motherland OMNi / OMNification
Connect the campaign workflow.
Product design and development for OMNification, a platform bringing campaign booking, station delivery and reporting into one shared system.
Product strategy / UX / Application development
Delivered project
The brief
What the work needed to do.
Create a shared operational platform for advertisers, the agency, station partners and campaign teams. The scope brought together an operations dashboard, a four-step booking journey, reporting and a station-partner workspace for delivery and exceptions.
The challenge
What the experience had to solve.
Campaign planning and delivery checks involved manual coordination across stations, languages and regions. The platform needed to connect those workflows and make the status of the work visible.
The work
The thinking behind the delivery.
01
Model a shared campaign workflow
Product design starts with the operational steps around planning, booking, station delivery and reporting. Shared campaign information gives the advertiser, agency and station teams a common context.
02
Design for distinct responsibilities
The platform scope includes an operations dashboard, a four-step booking journey and a station-partner workspace. Role-based journeys account for delivery states, verification and exceptions.
03
Build the application around operations
Application development connects authenticated workspaces and reporting. Planning and booking lead into station delivery, verification and exceptions, with shared information supporting the people responsible for each step.
Evidence and outcome
What the work put in place.
OMNification brings planning, booking, station delivery and reporting into a shared operational platform. The work connects product strategy, user experience and application development.
More work to explore
Motherland OMNi website
Connect the purpose and the offer.
Geeklab designed and built Motherland OMNi’s public website as part of a wider relationship spanning brand, digital presence and the OMNification platform.
Karo Mining
Public information. Connected journeys.
Geeklab built Karo Mining’s public corporate website and an authenticated portal for supplier and candidate workflows.
Your next project
Are campaign handovers becoming too difficult to manage?
Walk us through the booking, delivery or reporting steps that slow your team down. We’ll discuss where a shared workflow or platform could help.
A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.