Content marketing agency
What you know is your best marketing
Most of what your team knows never makes it onto the page. We plan and write it up with your specialists, so buyers learn from you first.
Rated 5 stars on Clutch.
Buyer questions / Expert input / Articles and guides
Somerset West, Cape Town / Working globally
A few of the brands we’ve worked with
Selected work
Redox One / Website content
A technical product,
a clearer commercial story
We structured Redox One’s website around the energy-storage challenge, its technology and its partnership offer. System visuals and benefit sections help commercial audiences understand the product.
What buyers look for
Give people
a reason to keep reading
Buyers need more than a service list. They want to understand how your work applies to them and see evidence that you can deliver it.
Geeklab works with the people who know your business to draw that detail out. A focused editorial plan then puts it where buyers search, compare and come back.
From a good question
to useful content
Start with an editorial plan, a set of pieces or an ongoing publishing programme. We size the scope to what your team can contribute and review.
01
Editorial direction
Find the questions, priorities and gaps worth writing about. Every piece gets a reader, a purpose and a place on your website or in a campaign.
Content review / Topic priorities / Editorial plan
02
Writing and production
Write articles, guides, case studies and campaign content with your specialists. Every piece is fact-checked and on-brand, so you can stand behind everything you publish.
Content briefs / Writing and editing / Expert review
03
Distribution planning
Plan how each piece reaches people on the channels you choose. We adapt the format for social and email, and link back to a page worth landing on.
Channel adaptations / Publishing schedule / Destination planning
04
Improvement over time
Review how people find and use your content. Update the pieces people read, and note where the explanation, evidence or distribution needs work.
Content updates / Performance review / Next editorial priorities
Working together
Built around your experts’ time
We agree who will contribute, who will review the facts and how much time they can give before setting a publishing schedule.
01
Understand the audience
Discuss what customers ask, what your specialists know and which existing materials are useful.
02
Plan the content
Agree topics, formats, expert contributors, review responsibilities and publication priorities.
03
Create and refine
Develop the material with your team, checking facts and shaping the language around the reader.
04
Publish and learn
Publish on your channels, see how readers respond and decide what to update or write next.
One article,
several jobs
An article can support search, email campaigns, sales conversations and customer communications. We plan those uses when developing the piece.
Our SEO services connect that content with the questions people search for and the technical improvements your website needs.
What do your customers
need to understand?
Tell us where your expertise gets lost. We’ll look at the topics, formats and support that would make it useful to the right clients.
A 30-minute call. No brief needed.