Case study / Old Mutual
Bring learning into the conversation.
Geeklab developed a TikTok campaign for Matric Live and Velle, inviting South African matric students to share how they use the learning apps.
Campaign creative / Social formats / Creator collaboration
Delivered project
The brief
What the work needed to do.
Create a campaign that makes the learning apps relevant to students in a social setting. We developed campaign creative, a nationwide challenge format and influencer collaborations around the learning apps.
The challenge
What the experience had to solve.
The campaign needed a format and creative approach suited to how students engage with content on TikTok.
The work
The thinking behind the delivery.
01
Start with the student context
The campaign introduced Matric Live and Velle in a format suited to South African matric students on TikTok. The creative work connected the learning apps to a social setting familiar to the audience.
02
Build a participatory format
A nationwide challenge invited students to share how they use the learning apps. The campaign idea gave participants a common activity and a recognisable creative direction.
03
Connect the campaign with creators
Influencer collaborations accompanied the campaign creative and challenge format. Creator participation brought the learning apps into student-facing content around a shared activity.
Evidence and outcome
What the work put in place.
The campaign brought Matric Live and Velle into student-facing TikTok content through a shared challenge, campaign creative and creator participation.
More work to explore
Conquest Roadshow
A digital home that moves with you.
Geeklab brought website, branding and campaign assets together for the quality-engineering roadshow.
GASQ
One direction across brand and web.
Website, brand and ongoing digital support for a specialist software-testing certification body.
Your next project
How could your campaign invite people to take part?
Tell us about the audience, idea and action you want to encourage. We’ll discuss the creative approach, social formats and participation journey that fit the campaign.
A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.