Old Mutual: bringing learning into the conversation.
Geeklab developed a TikTok campaign for Matric Live and Velle, inviting South African matric students to share how they use the learning apps.
(01)
What we were asked to do
A national student campaign:
TikTok, radio, and schools
Create a campaign that makes the learning apps relevant to students in a social setting. We developed campaign creative, a nationwide challenge format and influencer collaborations around the learning apps.
(02)
What was in the way
Client’s Goal
Create a campaign that makes the learning apps relevant to students in a social setting.
Challenge
The campaign needed a format and creative approach suited to how students engage with content on TikTok.
(03)
How we did it
How we did it
We developed campaign creative, a nationwide challenge format and influencer collaborations around the learning apps.
The brief
Create a campaign that makes the learning apps relevant to students in a social setting.
The challenge
The campaign needed a format and creative approach suited to how students engage with content on TikTok.
The delivery
We developed campaign creative, a nationwide challenge format and influencer collaborations around the learning apps.
The result
The campaign brought the apps into student-facing social content through a shared challenge and creator participation.
(04)
Result
The campaign brought the apps into student-facing social content through a shared challenge and creator participation.
Yellow
#f2b944
Orange
#ec6839
Green
#5eb77a
Blue
#3a74ba
The campaign brought the apps into student-facing social content through a shared challenge and creator participation.