FAQs
Working with Geeklab.
Practical answers about projects, ongoing partnerships and how we work together. For questions about your brief, email our team.
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General
We connect strategy, brand, websites and marketing for organisations that need a coordinated digital partner. Work can begin with a defined project and develop into an ongoing Cornerstone relationship.
Our work includes specialist organisations, certification bodies, media businesses and companies with complex digital needs. Explore our client case studies to see the scope of individual engagements.
Yes. We are based in Cape Town and work with organisations internationally. We agree communication, review points and delivery arrangements around the people involved.
We prepare a proposal around the agreed deliverables and responsibilities. Relevant platform, media or third-party costs are identified separately where they apply.
We clarify the brief, people involved, available materials and access requirements. We then agree the scope, responsibilities and delivery approach.
The tools depend on the brief, your existing systems and ongoing support requirements. We discuss the proposed approach and relevant dependencies before committing to a build.
Project Process & Timelines
The schedule depends on the scope, inputs, integrations and review process. We agree milestones after understanding the brief and identify dependencies that could affect delivery.
The scope usually moves from discovery and planning into creative or technical delivery, review and release. We agree the relevant stages and approval points for your project.
We agree the communication channels, review points and people responsible for decisions at the start. Progress updates include work completed, upcoming decisions and any dependencies.
We discuss the requested change, its impact on delivery and any adjustment to scope or cost before proceeding.
Tell us the date and what needs to be ready. We assess the scope, dependencies and available capacity before agreeing what can be delivered.
Web & App Development
Our work includes WordPress, online stores and custom applications. We recommend an approach based on content, functionality, integrations and your team’s ability to maintain it.
We can discuss hosting requirements alongside the build or support scope. Platform costs, access and ongoing responsibilities are set out in the proposal.
We discuss what your editors need to manage and design the content structure around those tasks. Editing access, handover and any training are included where agreed.
We assess the systems, available interfaces and data flows before scoping an integration. Access, testing and ongoing maintenance requirements form part of that assessment.
Yes. Cornerstone Partnerships brings strategy, brand, websites and marketing into an ongoing relationship. We agree the work included and review priorities as your needs develop.
We agree the relevant checks for content, user journeys, performance and technical setup. The testing scope reflects the site’s functionality and release requirements.
Branding & Design
The scope can cover positioning, visual identity, voice, guidelines and priority applications. We agree which elements your business needs before design begins.
Yes. We review what already works and identify where clarification, refinement or new applications would help.
Review stages and included revisions are set out in the scope. We ask your team to consolidate feedback so decisions remain clear.
We can scope the website, campaign assets and collateral needed for the rollout, keeping the identity consistent across the agreed materials.
Deliverables, file formats and usage rights are agreed in the proposal. Any licensed fonts, images or third-party assets are identified where relevant.
SEO & Content Strategy
Technical work helps search engines access and interpret the site. Content explains the offer and answers audience questions. We consider both when planning search improvements.
Results vary with the site, competition and scope of work. We agree a baseline and review changes over time without promising a ranking or fixed growth timeline.
We can develop content with input from your subject specialists, or support your writers with planning and review. The production responsibilities are agreed in the scope.
Give your audiences clear reasons to understand, trust and choose your organisation through content connected to your brand, website and marketing. Editorial planning, production and review can form part of an ongoing scope.
No. Search and AI platforms choose the information they display. We focus on clear content, reliable information and sound technical foundations.
Performance Marketing (PPC, Meta Ads, Google Ads)
We consider your audience, offer, objectives and budget, then recommend channels and a testing approach suited to the brief.
We agree media budgets, service scope and spending parameters. Results and lead-quality feedback help inform subsequent recommendations.
Account access, ownership and administrative responsibilities are clarified before work begins and recorded in the agreement.
We agree relevant measures and review available spend, activity and conversion data. Reports explain the limits of attribution and the reasoning behind recommendations.
No. Results depend on the offer, market, customer journey and other factors. We agree objectives and review performance, without guaranteeing a financial return.
Consulting & Digital Strategy
Align your offer, audiences and digital priorities in a practical plan, supported by the team that can help carry it through. The scope may include research, positioning, channel planning or a prioritised delivery plan.
Yes. We agree where advice or delivery support is needed and how responsibilities fit with your team and other partners.
We can discuss a workshop around a defined question or decision. Participants, preparation and intended outputs are agreed in advance.
Yes. Cornerstone Partnerships brings strategy, brand, websites and marketing into an ongoing relationship. We agree the work included and review priorities as your needs develop.
Yes. We can scope the creative, technical and marketing work needed to put an agreed plan into practice.
Social Media Management
The scope can cover channel planning, content creation, publishing and community support. Channels, frequency and responsibilities are agreed with your team.
We agree what Geeklab will create and what your team needs to supply, such as product information, subject input or approvals.
We agree response responsibilities, timeframes and escalation points, especially for sensitive or specialist enquiries.
We choose channels around the audiences you need to reach, the content you can support and the objectives of the work.
We agree the approval workflow and publishing responsibilities as part of the scope.
Support & Retainers
Yes. Cornerstone Partnerships brings strategy, brand, websites and marketing into an ongoing relationship. We agree the work included and review priorities as your needs develop.
The work is shaped around your organisation’s priorities. We agree the disciplines, deliverables, responsibilities and review process before the partnership begins.
Yes. A website, brand or platform project can be the starting point. We can discuss ongoing support when the initial requirements are clear.
We review delivery, priorities and relevant data or feedback together. Changes to the work or capacity are discussed as needs evolve.
We assess whether a request falls within the agreed scope. If it needs additional work or a change in priorities, we discuss the impact before proceeding.
Technical & Security
We discuss the website’s requirements and agree the maintenance, backup and monitoring responsibilities in the support scope.
Contact the person or channel identified in your support agreement. We assess the issue and next steps within the agreed support arrangements.
We review the existing setup and access available, then agree how responsibilities will be shared with your provider or internal team.
We assess content, functionality, hosting and search dependencies before planning the migration, testing and release steps.
Please share your organisation’s requirements when we scope the work. We discuss relevant data flows, access and implementation responsibilities with your team and advisers.
Billing & Contracts
The proposal and agreement set out the fees, payment schedule and any relevant third-party costs.
Raise your requirements during scoping so we can discuss the available arrangements before work is agreed.
The applicable agreement sets out cancellation terms. Please contact us about your specific engagement if you need clarification.
We assess the extra work and explain any proposed changes to fees or timing before it is added to the scope.
Yes. The proposal and agreement define the work, responsibilities and commercial terms so both teams have a shared understanding.