Case study / A4Q Testing Summit
A4Q Testing Summit. A global conference, run online.
For the A4Q Testing Summit, a free online conference on software testing and quality engineering, Geeklab built the streaming set-up, the voting and awards, a new website, and the email, Facebook and YouTube campaigns around it.
Website / Streaming / Voting and awards / Video ads
Software quality and events
At a glance
- Client
- A4Q
- Sector
- Software quality and events
- What we did
- Website, streaming architecture, voting and awards, mobile schedule, Facebook ads, YouTube ads, email marketing, AI personalisation, HubSpot and AI content automation
- Result
- 7.1 million Facebook views and 244,844 YouTube views of the summit videos, 12 May to 10 June 2026
- Live site
- testingsummit.com
The brief
Run a conference from a browser
About 80 speakers over two days in May 2026, 40 of them live and 40 prerecorded, all online.
The challenge
Live, recorded and voted on
Live sessions and recordings had to share one schedule that worked on a phone, and attendees needed a simple way to vote for the awards.
The campaign
Every speaker, every session, in one look
Geeklab designed a card for each speaker, the awards attendees voted for and the posts that followed. We boosted each session on three Facebook pages and ran each speaker’s video as a YouTube ad.
01Speaker cards 
02Most-watched sessions 
03The awards 
04After the event 
05For the stream
The schedule
Two days of sessions, on a phone
Live sessions and recordings share one schedule. On a phone each day is a tab and each session a line, and every talk opens on its speaker’s page, with the video.
01A tab for each day 
02Each session, a line 
03The talk, with its video 
04Every session, kept
The website
A new site for the next summit
Captured from the live site: the homepage, then the route from the speakers and their sessions to registration and the archive.
01Meet the speakers
02Open a session
03Register, free
04Look back at 2026
The result
A summit people watched, and found
The 75 sessions and their speaker promos drew 7,122,530 Facebook views across the A4Q, iSQI and GASQ pages from 12 May to 10 June 2026, and the speaker videos 244,844 YouTube views. The new site averaged position 7.0 in Google search from 23 August to 4 November 2026.
- Facebook views of the 75 sessions and the speaker promos, 12 May to 10 June 2026
- 7.1 million
- YouTube views of the speaker videos, 12 May to 10 June 2026
- 244,844
- Average Google position for testingsummit.com, 23 August to 4 November 2026
- 7.0
More work to explore
Related case studies
A4Q / Website architecture / UX / Development
Find the qualification that fits
Geeklab rebuilt A4Q’s public website around the needs of professionals, training providers and partners.
Conquest Roadshow / Event website / Brand / Campaign assets
An event website that keeps up with every stop
Geeklab created the website, brand and campaign assets for a quality-engineering roadshow, keeping its changing programme easy to update.
Is your next event online?
Tell us who it’s for and how it runs, and we’ll look at the site, the stream and the campaign together.
A 30-minute call. No brief needed.