Programmatic advertising
Reach with context.
A plan with purpose.
Plan display and video around where your audience spends time and what the campaign needs to achieve. We connect audience signals, media choices and creative formats, with explicit placement requirements and an honest view of what delivery data can tell you.
Audience and context / Placement suitability / Clear reporting
Cape Town Working globally
A few of the brands we’ve worked with
Wider reach needs a clear reason
Know where the message
belongs.
Reaching more people is only useful when the environment, message and campaign objective fit. We begin with the audience and the role this activity should play alongside the rest of your marketing.
That context guides platform and placement choices, creative requirements and review. It also helps distinguish the delivery reported by a platform from the wider business response you are trying to understand.
What we can work on
Connect the audience,
environment and creative.
Assess whether programmatic activity fits the brief, then define the platforms, inventory and assets involved. Access and reporting requirements are established before delivery.
01
Audience and context
Define relevant audience signals and content environments around the campaign objective. Assess the targeting available through the selected platform and document why those choices fit the people you need to reach.
Audience signals / Context priorities / Targeting approach
02
Media planning
Assess platform and inventory options against the intended role of the campaign. Agree the buying approach and delivery parameters so the selected activity has a clear place in the wider plan.
Platform assessment / Inventory scope / Delivery plan
03
Creative and placements
Adapt assets to the formats agreed in scope and review placement suitability. Establish relevant exclusions and checking responsibilities so the creative and its surroundings receive attention together.
Format adaptations / Placement review / Exclusion priorities
04
Reporting and review
Review delivery and available conversion information in context. Explain the reporting definitions and attribution limits, then use the evidence to recommend changes to the agreed activity.
Delivery reporting / Conversion context / Review recommendations
Working together
A clear way
to work together.
We establish the role and boundaries of the activity before discussing delivery. Your team stays clear on what is included and how it will be assessed.
01
Understand the objective
Discuss the audience, offer and the contribution expected from display or video activity.
02
Plan the media
Agree platforms, inventory, targeting, creative requirements and the available measurement approach.
03
Prepare and deliver
Adapt assets, check the agreed placement settings and coordinate delivery with the selected platform.
04
Review in context
Assess the available evidence, explain attribution limits and refine the plan where justified.
The wider picture
Connected to your
wider business.
Programmatic activity should sit within a coherent campaign. We can connect the media plan to creative direction, video assets, website destinations and broader performance reporting.
Explore related services
Programmatic advertising
Where does your audience
need to see you?
Tell us who you want to reach and why the message matters. We’ll discuss whether programmatic activity has a useful role and what it would need to support that role.
A 30-minute conversation to explore your priorities and agree the next step. No finished brief needed.