Answer engine optimisation (AEO) services

SEO helps your website rank in search; AEO focuses on answering buyers’ questions clearly and directly. AEO builds on the same technical and content foundations, so it adds to SEO rather than replacing it.

No. Each answer needs to sit on the right page, be accurate and give the reader enough context. We look at your content and website structure as a whole, rather than adding questions everywhere.

No. Google says its AI search features don’t need special schema or AI-specific files. We add standard structured data where it accurately describes what’s on the page, alongside the usual search foundations.

No. Search engines and AI platforms choose what they display. We improve the clarity and evidence behind your answers, then report on the appearances we can observe.

The number of pages, access to specialists, evidence gathering and review requirements shape the work. We set out milestones for the changes, then track how quickly the platforms pick them up.

An answer brief pairs a real customer question with the page that should answer it. It sets out the decision the reader is making, a direct answer, the supporting evidence, any important caveats and the next step. A subject expert checks the facts before anything is published.

Yes. Take ‘Can our team update a WordPress website?’ A generic answer says yes. A useful one explains which content your team can edit, the training and access involved, and who handles maintenance. Our WordPress service page shows it in context.

Bring your website and the questions customers ask most often. In 30 minutes we’ll look at the gaps and tell you where we’d start.