ISTQB: a clearer digital platform for global certification.
Information architecture, user experience and responsive platform design for a worldwide software-testing qualification body.
(01)
What we were asked to do
A global resource,
designed around its users.
Bring certification levels, specialist streams, syllabi, exam providers and member boards into a coherent digital resource.
The platform needed to serve people exploring qualifications for the first time as well as experienced visitors looking for a specific document or provider.
(02)
What was in the way
The objective
Give ISTQB’s worldwide audience a clear route through its certification information, documents and provider network.
The challenge
A large specialist resource serves several audiences with different levels of knowledge. The experience needed to support discovery, direct search and regional pathways within one consistent structure.
(03)
How we did it
Turning complexity into clear journeys
We connected the information model, navigation and visual design around the tasks visitors needed to complete.
Information architecture
Organised levels, streams, documents and boards into a searchable structure.
User experience
Designed filters, search and document states for visitors with specific tasks.
Responsive design
Carried the institutional identity into an experience designed for desktop and mobile.
Measurement
Defined the journeys to review, including downloads, site search and routes to member boards.
(04)
Result
936,208 Google Search clicks, up 187 percent. Measured on the public website during 26 August 2025–25 August 2026. Year-on-year comparisons use the preceding 12 months.
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936,208 Google Search clicks in the 12 months to 25 August 2026, compared with 326,668 in the previous 12 months: an increase of 187 percent.
GA4 recorded 1,285,938 sessions and 618,070 users. Organic search accounted for 793,520 sessions, or 62 percent of traffic.
Source: Google Search Console and GA4. Reporting period: 26 August 2025–25 August 2026. Compared with 26 August 2024–25 August 2025. Figures supplied from the analytics extract dated 11 September 2026.