Case study / ISTQB
Website design and development for ISTQB
Testers anywhere in the world can find a certification, its syllabus and an exam provider from one place. Geeklab rebuilt the website’s structure and design, and has maintained it since launch.
Information architecture / UX / Website development
Software-testing certification
At a glance
- Client
- ISTQB
- Sector
- Software-testing certification
- What we did
- Information architecture, UX, website development, video, maintenance, AI content automation, account-based marketing, SEO, AEO, GEO and predictive analytics
- Search performance
- Average Google position was 14.7 from August to October 2026, compared with 36.0 in the same period of 2025. From August to November 2026, AI assistants such as ChatGPT sent 9,363 visits.
- Live site
- istqb.org
The brief
Certification resources in one place
ISTQB needed to bring its certification levels, specialist streams, syllabi, exam providers and member boards into one website for a global audience.
The challenge
Supporting newcomers and experienced testers
Newcomers need to explore the qualifications. Experienced testers often need a specific document or provider. The structure had to support both, including regional information.
The website
Certifications, resources and exam providers
Geeklab handled the website’s information architecture, UX and development, created the Software Testers Day video, and has maintained the website since launch.
01Browse the certifications
02Open the Foundation Level
03Find an exam provider
Search performance
The site recorded 936,208 Google Search clicks in the year to August 2026. Average Google position was 14.7 from August to October 2026, compared with 36.0 in the same period of 2025.
- Average Google position, August to October 2026 (36.0 in the same period of 2025)
- 14.7
- Google Search clicks in the year to August 2026
- 936,208
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