Cornerstone Partnerships
Your digital team.
For the long term.
One ongoing partnership across strategy, brand, websites and marketing. Based in Cape Town, working with organisations worldwide.
Bring your digital work together.
Your website, brand and marketing all shape how people experience your organisation. Cornerstone gives that work a shared direction and a team that understands the business behind it.
We build an ongoing programme around your priorities, bringing the right disciplines into the work as they are needed. The scope is agreed with you, so everyone understands what the partnership is there to deliver.
Strategy & direction
We work with you to clarify the offer, understand the audience and prioritise the work. Your brand, website and marketing decisions connect to the same business goals.
Websites & platforms
We build and improve the digital experiences your business relies on. Development, integrations and ongoing website work form part of the agreed programme.
Brand & marketing
We connect your identity, content, search, social and campaigns around a consistent offer. Each discipline contributes to how people find, understand and choose your organisation.
Ongoing partnership
We review priorities and plan the next steps with your team. As the business changes, we discuss what needs to change in the scope and how best to move forward.
For organisations with ongoing ambitions.
Cornerstone is a good fit when your organisation needs sustained support across several disciplines. You may have an internal marketing team that needs delivery capability, or need a partner to bring the wider digital programme together.
Our work with organisations such as ISTQB, GASQ and Motherland OMNi shows the breadth of the work: specialist content, brand, websites and digital platforms.
We start by understanding the responsibility you need us to take on, then shape a partnership around that brief.
How the partnership takes shape
A shared brief, an agreed scope and a practical approach to delivering the work together.
Understand
We review your organisation, audiences, existing digital activity and internal resources. Together, we identify where support will be most useful.
Agree the scope
We define the priorities, responsibilities and delivery approach. The proposal sets out what is included and the investment for your partnership.
Work as one team
Strategy, creative, development and marketing contribute to the agreed programme. We coordinate the work with your team and the people responsible for approvals.
Review & evolve
We review progress and the next priorities together. New requirements are discussed and scoped so the partnership keeps pace with your organisation.
Ready for a more connected digital team?
Tell us about your organisation, your current team and the work you need to move forward. We will explore how Cornerstone could support you.
SELECTED CLIENT WORK
See what connected expertise can deliver.
Explore three client relationships spanning digital platforms, brand, communications and ongoing support.
ISTQB
Information architecture and responsive design connecting qualifications, syllabi, providers and member boards for a worldwide audience.
GASQ
Website, brand, social and PR brought together through an ongoing relationship with a global certification organisation.
Motherland OMNi
Product strategy, UX and application development for OMNification, connecting campaign booking, station delivery and reporting.
Your Cornerstone questions
If your question is not here, email hello@geeklab.co.za or book a strategy call.
What is included in a Cornerstone partnership?
The scope is tailored to your organisation. It can bring together strategy, brand, website development, content, search, social and campaigns. Your proposal sets out the included work, responsibilities and investment; it is the reference for what the partnership covers.
Can you work with our team internationally?
Yes. We work with organisations outside South Africa and can support your existing marketing or leadership team. We agree communication, review points and delivery timelines around the people involved and the work to be delivered.
How are scope, priorities and pricing agreed?
We begin with a discussion of your needs, current resources and priorities. From there, we propose the scope and commercial terms. If your needs change, we discuss the impact on delivery and investment before expanding the work.