GASQ: one partnership across brand, web and marketing.
Website, brand and ongoing digital support for a specialist software-testing certification body.
(01)
What we were asked to do
A specialist offer.
A connected digital presence.
Bring GASQ’s identity, website and ongoing communications together around its certification offer.
The work connected platform and brand development with social and PR, giving the organisation a consistent way to explain its qualifications and reach its audiences.
(02)
What was in the way
The objective
Create a clear digital presence that helps people understand the certification offer and take the next step towards an enquiry or booking.
The challenge
Specialist qualifications need clear explanations and a consistent identity. The website and ongoing communications needed to work together around the same offer.
(03)
How we did it
Connecting the disciplines around GASQ
We brought the website, brand and ongoing digital activity into a shared direction.
Offer clarity
Organised certification information around what visitors need to understand before enquiring.
Brand & website
Connected the identity and website experience around the qualification offer.
Social & PR
Supported ongoing visibility through communications aligned with the website and brand.
Continuity
Carried knowledge of the organisation from the initial work into ongoing digital support.
(04)
Result
A coordinated website, brand and communications presence, supported through an ongoing relationship with Geeklab. Explore the live website at gasq.org.
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A coordinated website, brand and communications presence, supported through an ongoing relationship with Geeklab. Explore the live website at gasq.org.