Case study / GASQ
GASQ. A consistent voice for software-testing qualifications.
Geeklab brought GASQ’s brand, websites and communications together so learners and partners could understand its software-testing qualifications. Work began in 2021 and included social media, PR, video, translations, print materials and an ESG assessment platform.
Brand / Website / Social / PR
Ongoing relationship
At a glance
- Client
- GASQ
- Sector
- Software-testing certification
- What we did
- Brand, websites, video, social, PR, YouTube ads, AI content automation, email marketing, AI personalisation, HubSpot and predictive analytics
- Partner since
- 2021
The brief
One offer, one way to explain it
GASQ needed consistent descriptions of its qualifications across the website, brand materials and communications.
The challenge
Specialist qualifications take explaining
Learners and partners needed to understand the qualifications and recognise GASQ across its website and campaigns.
The GASQ visual identity.
One look for every certification
The identity uses a wordmark, a palette of deep reds and Poppins typography across digital and printed materials.
01Logo
One wordmark, in white or ink
The wordmark appears in white on dark and red backgrounds, and in ink on light backgrounds. Enlarged, cropped lettering is also used in social posts.
02Colour
Deep reds, from night to blush
Night
#250E0C
RGB 37 14 12The darkest ground
Oxblood
#541714
RGB 84 23 20Dark red grounds
Crimson
#75140C
RGB 117 20 12Headlines and panels on the flyers
Brick
#9F2C22
RGB 159 44 34Accents
Blush
#E4D0D0
RGB 228 208 208Light panels, and light type on red
Mist
#EFEFEF
RGB 239 239 239Light grounds
03Type
Poppins throughout, in three weights
Poppins
- SemiBold 600, headlines
- Regular 400, body text
- Light 300, the second line
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ ( ) %
- Post headline, SemiBold caps
AI WRITES
THE TESTS.
SOMEONE OWNS
THE RELEASE. - Two-part line, SemiBold over Light
Quality is continuous.
So is responsibility. - Body, Regular
GASQ offers the competency-based exam that turns the claim into proof.
04Social
One frame, post after post
Eight posts from June to October 2026 show the design across ISTQB, TMAP, IQBBA, A4Q and Practical Tester subjects. Each uses the GASQ wordmark, Poppins typography and a thin white frame.
Brand in use
From the U-Bahn to the congress floor
GASQ’s reds and its own lines carry onto U-Bahn posters, a post on a phone, the office glass, conference flyers, roll-up banners and a staff badge.
01U-Bahn posters 
02A post on a phone 
03Office glass 
04Conference flyers 
05Roll-up banners 
06Staff badge
The website
The new website, in the same reds
The website design used the same red palette and hexagon graphics as the social and print work. The homepage presented exam booking options for test centres, online exams and vouchers.
The result
Every discipline pulling the same way
Learners and partners meet one consistent certification offer, whichever channel they come through. Ongoing support keeps each new campaign in step.
- Facebook views of the Testing Summit sessions on GASQ’s page, 12 May to 10 June 2026
- 2,234,096
- YouTube views of GASQ’s video ads in 2026
- 165,926
More work to explore
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Does your message change from one channel to the next?
Show us where your brand, website and marketing tell different stories. We’ll tell you how we’d bring them together.
A 30-minute call. No brief needed.