Case study / GASQ
One direction across brand and web.
Website, brand and ongoing digital support for a specialist software-testing certification body.
Brand / Website / Social / PR
Ongoing relationship
The brief
What the work needed to do.
Bring GASQ’s identity, website and ongoing communications together around its certification offer. The work connected platform and brand development with social and PR, giving the organisation a consistent way to explain its qualifications and reach its audiences.
The challenge
What the experience had to solve.
Specialist qualifications need clear explanations and a consistent identity. The website and ongoing communications needed to work together around the same offer.
The work
The thinking behind the delivery.
01
Clarify the certification offer
The website gives specialist qualifications a consistent public presentation. The content and brand help prospective learners and partners understand the offer and find a route towards an enquiry or booking.
02
Connect the disciplines
Platform and brand development were brought together with social and PR. The work is presented as a coordinated relationship, with each discipline supporting the same certification offer.
03
Keep the relationship useful
Ongoing digital support connects the website and communications work. Social creative carries the same offer into campaign activity, while the wider relationship helps the organisation keep its public presence consistent.
Evidence and outcome
What the work put in place.
Website, brand and communications work share a consistent direction, with ongoing support connecting GASQ’s digital presence and campaign activity.
More work to explore
ISTQB
Clear routes through certification.
Information architecture, user experience and responsive platform design for a worldwide software-testing qualification body.
A4Q
Find the qualification that fits.
Geeklab rebuilt A4Q’s public website around the needs of professionals, training providers and partners.
Your next project
Does your brand, website and marketing need one shared direction?
Tell us where your message or delivery feels disconnected. We’ll discuss how ongoing support could bring the work together around your organisation’s priorities.
A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.