Case study / A4Q
Find the qualification that fits.
Geeklab rebuilt A4Q’s public website around the needs of professionals, training providers and partners.
Website architecture / UX / Development
Delivered project
The brief
What the work needed to do.
Make programmes and qualification information easier to explore for each audience. We reorganised the public website around its audiences and programmes, with clearer content routes and enquiry options.
The challenge
What the experience had to solve.
Visitors needed to find relevant programmes within a broad offer without first understanding the organisation’s internal structure.
The work
The thinking behind the delivery.
01
Start with the audiences
Professionals, training providers and partners need different information from a qualification website. The public site was reorganised around those audiences and the programmes that matter to them.
02
Connect programmes and partners
Programme cards, partner content and navigation provide clearer routes through the offer. The structure helps visitors move from a broad introduction to a qualification or relevant partner journey.
03
Carry the structure onto smaller screens
Responsive content routes and enquiry options support the same priorities across screen sizes. The work brings a consistent institutional presentation together with practical programme discovery.
Evidence and outcome
What the work put in place.
A4Q’s public website gives professionals, training providers and partners clearer routes to programmes, qualification information and enquiries. The figures below describe recorded website and search performance for the stated period.
Public website performance / 26 August 2025–25 August 2026
4,980
Google Search clicks
+179% year on year
13,530
Website users
+30% year on year
16.4
Average search position
Improved from 31.7
Source: Google Search Console & GA4. Compared with 26 August 2024–25 August 2025. Analytics extract: 11 September 2026.
Published case-study figures from the recorded analytics extract. They describe the measured period and do not establish sole causation by Geeklab.
More work to explore
ISTQB
Clear routes through certification.
Information architecture, user experience and responsive platform design for a worldwide software-testing qualification body.
TMAP Certification
Help learners find their next step.
Geeklab designed and built the certification website around TMAP modules, training information and specialist resources.
Your next project
Do different audiences need clearer routes through your website?
Tell us what learners, providers or partners need to find and do. We’ll discuss how the content and navigation could better support each audience.
A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.