A4Q: connecting people to the right qualification.
Geeklab rebuilt A4Q’s public website around the needs of professionals, training providers and partners.
(01)
What we were asked to do
The brief
Make programmes and qualification information easier to explore for each audience. We reorganised the public website around its audiences and programmes, with clearer content routes and enquiry options.
(02)
What was in the way
Client’s Goal
Make programmes and qualification information easier to explore for each audience.
Challenge
Visitors needed to find relevant programmes within a broad offer without first understanding the organisation’s internal structure.
(03)
How we did it
How we did it
We reorganised the public website around its audiences and programmes, with clearer content routes and enquiry options.
The brief
Make programmes and qualification information easier to explore for each audience.
The challenge
Visitors needed to find relevant programmes within a broad offer without first understanding the organisation’s internal structure.
The delivery
We reorganised the public website around its audiences and programmes, with clearer content routes and enquiry options.
The result
The rebuilt website brings A4Q’s qualification offer into a coherent experience for learners, providers and partners.
(04)
Result
4,980 Google Search clicks, up 179 percent. Measured on the public website during 26 August 2025–25 August 2026. Year-on-year comparisons use the preceding 12 months.
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4,980 Google Search clicks, compared with 1,788 in the previous year: an increase of 179 percent.
Average search position improved from 31.7 to 16.4. GA4 recorded 13,530 users, up 30 percent from 10,442.
Source: Google Search Console and GA4. Reporting period: 26 August 2025–25 August 2026. Compared with 26 August 2024–25 August 2025. Figures supplied from the analytics extract dated 11 September 2026.