Case study / Cloud Nine
Connect the product and brand story.
Geeklab built Cloud Nine’s WordPress website and carried the brand into supporting creative work through a multi-year relationship.
Website / Range information / Creative support
Ongoing relationship
The brief
What the work needed to do.
Connect product storytelling, range information and retailer discovery within a consistent brand experience. We developed lifestyle-led pages, range panels, supporting content and a retailer finder, with the visual system informing additional creative assets.
The challenge
What the experience had to solve.
Buyers needed to understand the ranges, explore relevant specifications and find a retailer without losing the wider brand story.
The work
The thinking behind the delivery.
01
Introduce the range in context
Lifestyle-led pages connect the wider brand story to product ranges. Buyers can explore the offer through an experience that makes room for both product detail and the reasons behind a purchase.
02
Support the route to a retailer
Range panels, specifications and a retailer finder bring practical product questions into the website. These are delivered journey features, not a claim that retailer sales or enquiry volume increased.
03
Keep the brand connected over time
A multi-year relationship extends the visual system into supporting creative work. Ongoing collaboration provides continuity between the website and other brand communications.
Evidence and outcome
What the work put in place.
Product storytelling, range information and retailer discovery work together on the website, supported by an ongoing creative relationship that keeps the brand consistent.
More work to explore
Coffy
One identity. From cup to checkout.
Geeklab developed Coffy’s brand and online shop around the way customers discover and buy its coffee.
Applied Heat
From technical product to enquiry.
Geeklab connected a brand refresh and website redesign around Applied Heat’s industrial heating products and customer enquiries.
Your next project
Does your product story stay consistent across web and creative?
Tell us how customers explore your range and find where to buy. We’ll discuss the website and ongoing creative support that could connect those experiences.
A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.