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Cloud Nine’s website on a laptop, with its range pages around it

Case study / Cloud Nine

Cloud Nine. Helping buyers choose a bed and find a retailer.

Geeklab built Cloud Nine’s WordPress website to help buyers explore its bed ranges, compare specifications and find a retailer. Our multi-year work with Cloud Nine has also included supporting creative materials.

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See the approach

Website / Range information / Creative support

Ongoing relationship

At a glance

Client
Cloud Nine
Sector
Consumer products
What we did
Website, range information and creative support
Result
Website and creative support since 2017, still running

The brief

One website, three jobs

The website needed to introduce Cloud Nine, explain its bed ranges and help buyers find a retailer.

The challenge

Detail without losing the story

Product detail can crowd out the reasons people buy. Buyers had to understand the ranges and find a retailer without losing the brand story.

The website

Browsing beds and finding a retailer

Captured from the live site: the homepage, then the route from the brand story to the beds, a range and a retailer.

cloudnine.co.za
The Cloud Nine homepage, from the hero to the footer

  1. 01Read the brand story

    cloudnine.co.za/about-cloud-nine
    The About Cloud Nine page: Beds for the Rest of your Life, with the brand’s story.

  2. 02Browse the beds

    cloudnine.co.za/beds
    The Our Beds page, with the Apex Signature Collection, Flexair and Ultra Premium ranges.

  3. 03Compare a range

    cloudnine.co.za/ultra-premium
    The Ultra Premium range page, with the Glacier, Grande and Chiroflex VX mattresses.

  4. 04Find a retailer

    cloudnine.co.za/find-a-store
    The Find A Store page, with retailers listed by province.

Visit the live website

The result

Product questions answered, brand story intact

Buyers can explore the bed ranges, check specifications and find a retailer within a website that carries Cloud Nine’s brand throughout.

Years of website and creative work, since 2017
9

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Can buyers find the right product, and where to buy it?

Tell us how customers explore your range. We’ll tell you what product information, website changes and creative support they need before visiting a retailer.

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