Which social platforms should we advertise on?

The ones that suit your audience, your offer and the creative you have. We set out the platforms in scope up front; a campaign doesn’t need to run everywhere.

Does paid social include organic publishing?

No. They’re separate services, but they can run together in one programme, each scoped clearly.

Can you use creative we already have?

Yes, once we’ve checked it suits the placements and message. We set out which assets can be adapted and where new creative is needed.

What do you test in paid social ads?

Messages, creative approaches, audiences or landing pages. We choose each test around the campaign objective and avoid changing everything at once, so the results can be compared.

What does a campaign need before launch?

Approved creative, platform access and a landing page ready for visitors. We agree milestones around those requirements and review performance once the campaign has gathered enough data.

How much does paid social management cost?

Management is a monthly fee per platform, such as Meta, plus your ad budget, which you pay to the platform. Each plan is a three-month commitment.

What happens in the first conversation?

In 30 minutes we’ll talk through who you want to reach, what you’re offering and what should happen after someone sees an ad, and tell you where we’d start.

Paid social advertising agency

Give people a reason to stop scrolling

Most people aren’t shopping while they scroll, so an ad has to earn a second look. We plan the audience, creative and landing page together and test each one.

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Rated 5 stars on Clutch.

Audience planning / Creative testing / Landing pages

Somerset West, Cape Town / Working globally

A few of the brands we’ve worked with

Selected work

ITAD Africa / Google and LinkedIn ads

A specialist service,
made clear

We built ITAD Africa’s brand and website, then took the service to buyers with Google and LinkedIn ads.

Explore the project

Give the message somewhere useful to go

Stopping the scroll is half the job

A striking ad that leads nowhere still costs money. It has to make sense in the feed, then make it easy for the right people to find out more.

We connect the creative to the landing page and the response you want. Each test asks one question about the message, audience or offer.

Paid social advertising, with a job for every ad

Choose one focused campaign or an ongoing programme, on the platforms that suit your audience. Creative responsibilities, audiences and landing pages are agreed before launch.

Audience planning

Define who you want to reach and why the offer matters to them. Check the targeting each platform offers, and give every audience a clear role.

Audience priorities / Platform selection / Targeting plan

Creative development

Create or adapt ads for each placement. Build variations around one idea, so testing shows whether the offer, the presentation or the next step made the difference.

Campaign messages / Placement assets / Creative variations

Campaign setup

Configure the campaign and check the ads, landing pages and tracking before launch.

Campaign configuration / Landing-page checks / Tracking review

Testing and review

Review audience response against the testing plan and your team’s feedback, then decide what to change.

Test priorities / Response review / Next creative cycle

Working together

Fewer surprises after launch

We work with your team to approve the creative and prepare the landing pages before the campaign goes live.

Understand the offer

Discuss your audience, brand, campaign objective and the response you’d like.

Plan the creative

Agree the platforms, messages, assets, landing pages and questions the campaign will test.

Build and launch

Prepare the ads and check the path from ad to action before they go live.

Review and adapt

Assess the response in context, then refine the creative, targeting or landing page where the evidence supports it.

Keep paid and organic social in step

Paid and organic social serve different purposes, but your audience sees both. We coordinate ads, content and website work so the messages and timing support each other.

Explore ongoing digital support

Paid social questions

Prefer to write it down?

Email our team

What should happen after the ad?

Tell us who you want to reach and what you want them to do. We’ll plan the message, creative and landing page around that next step.

A 30-minute call. No brief needed.