Paid Social Advertising Agency
Earn the pause.
Guide the next step.
Bring your offer to people in the social channels they use. We plan the audience, creative and destination together, connecting campaign setup and testing to the response you need and reviewing results in the context of your business.
Audience planning / Creative testing / Connected journeys
Somerset West, Cape Town Working globally
A few of the brands we’ve worked with
Give the message somewhere useful to go
The creative starts
a wider conversation.
People do not arrive in a social feed looking for your advert. The message has to make sense in that setting, while giving the right audience a reason to investigate further.
We connect that creative decision to the destination and intended response. Testing then has a clear question to answer, rather than producing a stream of variations without a shared direction.
What we can work on
Connect the audience
to the action.
Scope a focused campaign or an ongoing programme on the selected platforms. We agree creative responsibilities, audience choices and the website journey before launch.
01
Audience planning
Define the people you want to reach and why the offer matters to them. Assess the targeting options available on the selected platforms and give each audience a clear role in the campaign.
Audience priorities / Platform selection / Targeting plan
02
Creative development
Create and adapt messages and assets for the agreed placements. Plan meaningful variations around a clear idea so creative testing can examine the proposition, presentation or next step.
Campaign messages / Placement assets / Creative variations
03
Campaign setup
Bring destinations and available tracking into the campaign setup. Check the route from the advert to the intended action so the launch reflects the agreed message and customer experience.
Campaign configuration / Destination checks / Tracking review
04
Testing and review
Compare creative and audience response through an agreed testing plan. Use sufficient context and business feedback to decide what to learn from the results and which change deserves attention next.
Test priorities / Response review / Next creative cycle
Working together
A clear way
to work together.
Paid social needs clear creative decisions and a prepared destination. We coordinate them with your team before moving into delivery and review.
01
Understand the offer
Discuss your audience, brand, campaign objective and the response that would be useful.
02
Plan the creative
Agree the platforms, messages, assets, destinations and questions the campaign will test.
03
Build and launch
Prepare the agreed activity and check the advert-to-action journey before it reaches the audience.
04
Review and adapt
Assess the response in context, then refine the creative, targeting or destination where the evidence supports it.
The wider picture
Connected to your
wider business.
Paid and organic social can reinforce the same brand story while serving different purposes. We can connect campaign creative with your content plan and website improvements through ongoing support.
Explore related services
Paid social
What should happen
after the advert?
Bring your audience, offer and the response you want to encourage. We’ll discuss how the message, creative and destination can work together.
A 30-minute conversation to explore your priorities and agree the next step. No finished brief needed.