Paid Social
Bring your offer to the right audience.
Plan social advertising around your audience, creative and customer journey, with a clear connection between the campaign and your website.
What we can work on together.
Start with the areas that matter most to your organisation. We shape the following capabilities into a defined project or an ongoing scope, with clear priorities and responsibilities.
Audience planning
Define who you need to reach and assess targeting options available on the selected platforms.
Creative development
Create and adapt campaign messages and assets for the placements and audiences in scope.
Campaign setup
Configure budgets, destinations and available tracking, then check the journey before launch.
Testing and review
Compare creative and audience performance using an agreed testing plan, sufficient data and your business priorities.
Part of your wider digital picture.
Paid Social works best when it connects to the rest of your business. Through Cornerstone Partnerships, we can coordinate this work with the relevant brand, website and marketing priorities in one ongoing programme.
A clear process, from brief to delivery.
Your specialists work from the same brief, with priorities and review points agreed with your team.
Understand the context
We discuss the business, review the available material and clarify what the work needs to achieve.
Agree the scope
We define deliverables, responsibilities and review points so your team knows what is included and what we need from you.
Deliver together
We coordinate the agreed work with your team, share progress and raise decisions or dependencies as they arise.
Review the next steps
We review the delivery and relevant feedback, then agree whether further improvements or ongoing support would be useful.
SELECTED CLIENT WORK
Related campaign and conversion work.
These projects show campaign creative, product storytelling and enquiry or account journeys that support acquisition. Explore the delivered work and its documented scope.
Old Mutual
A TikTok challenge for Matric Live and Velle, combining campaign creative, student participation and influencer collaborations.
Redox One
A technical energy-storage offer made clearer through product storytelling, system visuals and routes to partnership enquiries.
BIM4U
Website design and information architecture for a BIM object library, with category navigation and clear account journeys.
Let’s discuss what you need.
Tell us about your organisation, the work you have in mind and any important dates. We will discuss the scope and recommend a practical next step.
Working with us on paid social
Have a question about your brief? Email our team.