Case study / Motherland OMNi website
Connect the purpose and the offer.
Geeklab designed and built Motherland OMNi’s public website as part of a wider relationship spanning brand, digital presence and the OMNification platform.
Corporate website / Brand storytelling
Delivered project
The brief
What the work needed to do.
Present the company’s purpose, operating model and integrated media services, with clear routes to a conversation. We developed a WordPress site with service storytelling, values-led pages, campaign imagery and contact routes.
The challenge
What the experience had to solve.
The website needed to communicate both the community-led approach and the practical offer to brands and partners.
The work
The thinking behind the delivery.
01
Explain how the business works
The public website presents Motherland OMNi’s purpose, operating model and integrated media services. Its audience needs to understand both the community-led approach and the practical offer to brands and partners.
02
Join the values and services
WordPress pages connect service storytelling, values-led content and campaign imagery. Contact routes give prospective partners a clear way to begin a conversation after exploring the business.
03
Keep the public site distinct
This is the corporate-website part of a wider relationship. The OMNification product platform has its own case study, and the traffic figures here measure the public website only.
Evidence and outcome
What the work put in place.
The public site connects purpose and services within one WordPress experience. The figures below belong to that website, separately from the OMNification platform.
Public website performance / 26 August 2025–25 August 2026
6,807
Website users
+100% year on year
8,400
Website sessions
+62% year on year
1,180
Google Search clicks
+163% year on year
These figures measure the public website, separately from the OMNification product platform.
Source: Google Search Console & GA4. Compared with 26 August 2024–25 August 2025. Analytics extract: 11 September 2026.
Published case-study figures from the recorded analytics extract. They describe the measured period and do not establish sole causation by Geeklab.
More work to explore
Motherland OMNi / OMNification
Connect the campaign workflow.
Product design and development for OMNification, a platform bringing campaign booking, station delivery and reporting into one shared system.
GASQ
One direction across brand and web.
Website, brand and ongoing digital support for a specialist software-testing certification body.
Your next project
Does your website explain how your services work together?
Tell us what your organisation does and which parts are hardest to communicate. We’ll discuss how your website can connect the story to a clear next step.
A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.