Account-Based Marketing Services
Priority accounts.
A relevant approach.
Bring sales and marketing together around the organisations you want to reach. We define priority accounts, understand the people involved in buying and coordinate relevant content and campaigns, with agreed account criteria and a clear way to learn from engagement and sales feedback.
Account priorities / Buying groups / Coordinated outreach
Somerset West, Cape Town Working globally
A few of the brands we’ve worked with
Relevance for the right organisations
Understand the account.
Support the conversation.
A complex buying decision can involve several people with different concerns. A general message may not give any of them enough reason to continue the conversation.
We connect account priorities, buyer needs and the sales team’s knowledge to a focused programme, with responsibilities and follow-up planned together.
Build an account approach
Selected accounts.
Connected activity.
The engagement can begin with account planning or include agreed content and campaign coordination. We define the target criteria and sales responsibilities before activity begins.
01
Account selection
We agree target-account criteria with your sales team and assess the information available. This creates a reasoned starting group and makes gaps in account knowledge visible before the programme is developed.
Target-account criteria / Priority account groups / Information gaps
02
Audience and messaging
We identify the roles involved in buying decisions and the concerns each needs addressed. Messages and content are shaped around those priorities, using the account and market information your team can support.
Buying-group needs / Account-relevant messages / Content requirements
03
Campaign coordination
We connect agreed content, paid activity and sales outreach within a shared programme. The scope defines which channels are involved, who follows up and how activity relates to the account’s needs.
Campaign and content plan / Sales follow-up responsibilities / Channel coordination
04
Review and learning
We review account engagement with sales feedback and available opportunity information. The findings help your team refine target priorities and messaging without treating isolated clicks as evidence of a buying decision.
Engagement review / Sales feedback / Account-plan refinements
Working together
A clear way
to work together.
The sales team’s knowledge is central to the work. We agree how marketing activity and account conversations will connect, then keep the learning visible to both teams.
01
Understand the context
Review your ideal accounts, buying process, available information and existing sales relationships.
02
Plan the project
Agree account criteria, priority messages, channels and the responsibilities for outreach and follow-up.
03
Build together
Develop the agreed content and coordinate activity with the people managing account conversations.
04
Review what comes next
Review engagement and sales feedback, then refine the account approach and next priorities.
The wider picture
Connect the plan
to the work.
An account programme can connect sales materials, thought leadership, website content and campaigns. Ongoing support keeps the agreed work coordinated as sales conversations and account priorities develop.
Explore related services
A more focused programme
Which organisations
would you like to reach?
Tell us about your ideal accounts, the people involved in buying and where conversations stall. We’ll discuss a practical way to connect sales and marketing.
A 30-minute conversation to explore your priorities and agree the next step. No finished brief needed.