Account-Based Marketing
Build a focused approach to priority accounts.
Bring account insight, relevant content and coordinated campaigns together around the organisations your business most wants to work with.
What we can work on together.
Start with the areas that matter most to your organisation. We shape the following capabilities into a defined project or an ongoing scope, with clear priorities and responsibilities.
Account selection
Agree target-account criteria with your sales team and assess the information available for planning.
Audience and messaging
Understand the roles involved in buying decisions and develop messages relevant to their priorities.
Campaign coordination
Connect content, paid activity and sales outreach within an agreed programme and channel scope.
Review and learning
Assess engagement and sales feedback alongside available opportunity data to refine the account approach.
Part of your wider digital picture.
Account-Based Marketing works best when it connects to the rest of your business. Through Cornerstone Partnerships, we can coordinate this work with the relevant brand, website and marketing priorities in one ongoing programme.
A clear process, from brief to delivery.
Your specialists work from the same brief, with priorities and review points agreed with your team.
Understand the context
We discuss the business, review the available material and clarify what the work needs to achieve.
Agree the scope
We define deliverables, responsibilities and review points so your team knows what is included and what we need from you.
Deliver together
We coordinate the agreed work with your team, share progress and raise decisions or dependencies as they arise.
Review the next steps
We review the delivery and relevant feedback, then agree whether further improvements or ongoing support would be useful.
SELECTED CLIENT WORK
Related work for specialist B2B audiences.
These projects connect business value, technical information and partnership or consultation journeys for professional buyers.
Scientrix
Brand, interface design and a WordPress website that connect business priorities, platform detail and consultation enquiries.
Redox One
A technical energy-storage offer made clearer through product storytelling, system visuals and routes to partnership enquiries.
Kwantu Green
A structured website introducing the facility, products, sustainability work and partnership offer to professional audiences.
Let’s discuss what you need.
Tell us about your organisation, the work you have in mind and any important dates. We will discuss the scope and recommend a practical next step.
Working with us on account-based marketing
Have a question about your brief? Email our team.