Generative engine optimisation (GEO)
When buyers ask AI, does it name you?
Generative engine optimisation (GEO) structures your pages, evidence and public profiles so AI tools such as ChatGPT, Perplexity and Google AI Overviews name and describe your business accurately.
Rated 5 stars on Clutch.
Visibility review / Clear evidence / Consistent information
Somerset West, Cape Town / Loulé, Portugal / Working globally
A few of the brands we’ve worked with
Selected work
ISTQB / SEO, AEO and GEO
Found by people,
and by AI assistants
AI assistants such as ChatGPT now send real visitors to the ISTQB site we designed, built and maintain, on top of its Google search traffic.
9,363 visits from AI assistants, August to November 2026.
Help Start / SEO, AEO and GEO
A cause that’s
easier to find
Help Start’s site has climbed in Google and now draws visitors from AI assistants, most of whom stay to read.
Average Google position from 9.4 to 4.6, August to November 2026 against a year earlier.
Karo Mining / Website, SEO and AI marketing agents
Seen, and chosen,
in search
Karo Mining’s site sits near the top of Google for the searches that matter to it, and almost one in five people who see it click through.
18.8% click-through rate at an average position of 5.1, August to November 2026.
First, see what AI says about you now
We identify the questions that matter to your buyers, record the answers AI tools give and review the sources they cite.
We use the findings to identify gaps in your content and public information. Each check is dated and sourced, so you can compare the answers over time.
What a GEO programme covers
Start with a one-off review or an ongoing programme of checks and content. We set out the AI tools, questions, sources and reporting before we begin.
01
Visibility review
Test agreed buyer questions in tools such as ChatGPT, Perplexity and Google’s AI Overviews. Record whether your business appears, how it is described and which sources are cited.
Agreed question set / Dated observations / Source review
02
Authoritative content
Strengthen the pages that explain your services, expertise and work. With your team, add clear descriptions and evidence, so anyone researching you finds something reliable.
Service explanations / Evidence gaps / Expert content
03
Consistent information
Check your website and public profiles for conflicting or outdated details. Correct the most important issues first, using facts your team confirms.
Description review / Profile priorities / Correction plan
04
Ongoing observation
Repeat the same questions on an agreed schedule. Track identifiable visits from AI tools and report them alongside observed visibility and enquiries.
Repeat checks / Referral context / Priority updates
How a GEO review works
We agree what to check, then work through the findings with your team.
01
Understand the decisions
Discuss your audience, the questions they research and the claims or expertise that need to be clear.
02
Plan the review
Choose the AI tools and buyer questions to track, and how we’ll report on them.
03
Improve the information
Work through the website and profile updates with subject experts and content owners.
04
Observe and refine
Rerun the checks, review visits from AI tools and report what changed.
How GEO fits with your marketing
GEO works alongside SEO, answer engine optimisation (AEO) and ChatGPT ads, and we compare local specialists in our South African AI search agencies guide.
How is your business
being understood?
Tell us what buyers research before choosing a business like yours. We’ll suggest where to start checking your AI visibility and improving the information behind it.
A 30-minute call. No brief needed.