Generative Engine Optimisation (GEO)
Your expertise.
Easier to understand.
Understand how your organisation appears in AI search, then improve the information people can find about you. We check what ChatGPT, Perplexity and Google’s AI say about you, fix the gaps in your service pages, evidence and public profiles, and track how the answers change.
Visibility review / Clear evidence / Consistent information
Somerset West, Cape Town Working globally
A few of the brands we’ve worked with
A clearer account of your business
Be understandable
where people research.
AI-generated responses can describe a business incompletely or miss useful detail. Before making changes, it helps to know which questions matter, what appears and which sources support those answers.
We use that context to identify gaps in your own content and public information. Every observation is dated and sourced, so you can see exactly what changed and when.
What we can work on
Connect visibility
to better information.
Begin with a defined review or build an ongoing observation and content programme. The tools, questions, sources and reporting boundaries are agreed at the outset.
01
Visibility review
Test the questions your buyers actually ask across tools like ChatGPT, Perplexity and Google’s AI Overviews. Record how your organisation and supporting sources appear so the review produces a traceable starting point for discussion.
Agreed question set / Dated observations / Source review
02
Authoritative content
Strengthen the pages that explain your services, expertise and work. Develop clear descriptions and supporting evidence with your team so people researching the business have something useful and reliable to assess.
Service explanations / Evidence gaps / Expert content
03
Consistent information
Review the way your organisation is described on its website and relevant public profiles. Identify contradictions or outdated details and prioritise the corrections your team can accurately make.
Description review / Profile priorities / Correction plan
04
Ongoing observation
Rerun the same questions on a schedule, track referral traffic from AI tools and report visibility, visits and enquiries side by side.
Repeat checks / Referral context / Priority updates
Working together
A clear way
to work together.
We define what will be observed before starting. That keeps the programme focused on the questions and information that are useful to your business.
01
Understand the decisions
Discuss your audience, the questions they research and the claims or expertise that need to be clear.
02
Plan the review
Choose the AI tools and buyer questions to track, and how we’ll report on them.
03
Improve the information
Work through the agreed website and profile updates with subject experts and content owners.
04
Observe and refine
Rerun the checks, review AI referrals and report what changed.
The wider picture
Connected to your
wider business.
GEO works alongside SEO, content and brand clarity. Connecting those disciplines helps keep the public account of your business consistent as your services, evidence and audience questions develop.
Explore related services
Generative engine optimisation
How is your business
being understood?
Bring the topics and buying decisions that matter to your audience. We’ll discuss how a focused review and clearer public information could help.
A 30-minute conversation to explore your priorities and agree the next step. No finished brief needed.