Generative Engine Optimisation
Build clearer visibility in AI search.
Understand how your organisation appears in AI search, then improve the content and information that explain who you are and what you do.
What we can work on together.
Start with the areas that matter most to your organisation. We shape the following capabilities into a defined project or an ongoing scope, with clear priorities and responsibilities.
Visibility review
Sample relevant questions across agreed AI search tools and record how your organisation and sources appear.
Authoritative content
Develop clear service explanations, evidence and expert content that help people evaluate your business.
Consistent information
Review how your organisation is described across your website and relevant public profiles, correcting gaps and inconsistencies.
Ongoing observation
Repeat an agreed set of checks and review referral data where available. AI responses vary, so observations are reported with context.
Part of your wider digital picture.
Generative Engine Optimisation works best when it connects to the rest of your business. Through Cornerstone Partnerships, we can coordinate this work with the relevant brand, website and marketing priorities in one ongoing programme.
A clear process, from brief to delivery.
Your specialists work from the same brief, with priorities and review points agreed with your team.
Understand the context
We discuss the business, review the available material and clarify what the work needs to achieve.
Agree the scope
We define deliverables, responsibilities and review points so your team knows what is included and what we need from you.
Deliver together
We coordinate the agreed work with your team, share progress and raise decisions or dependencies as they arise.
Review the next steps
We review the delivery and relevant feedback, then agree whether further improvements or ongoing support would be useful.
SELECTED CLIENT WORK
Related work in structured, useful content.
Explore clear information architecture, specialist resources and content discovery: foundations that help people find useful answers.
ISTQB
Information architecture and responsive design connecting qualifications, syllabi, providers and member boards for a worldwide audience.
TMAP
A certification website connecting specialist resources, module information and training-provider discovery.
SQ Magazine
An editorial website connecting featured topics, magazine editions, archives, language routes and subscription actions.
Let’s discuss what you need.
Tell us about your organisation, the work you have in mind and any important dates. We will discuss the scope and recommend a practical next step.
Working with us on generative engine optimisation
Have a question about your brief? Email our team.
What can this service include?
Understand how your organisation appears in AI search, then improve the content and information that explain who you are and what you do. The scope can cover visibility review, authoritative content, consistent information, ongoing observation. We agree the priorities with you before starting.
Can you guarantee rankings or AI recommendations?
No. Search and AI platforms decide which information to display. We focus on useful content, technical foundations and evidence-based improvements, then report on the observations and data available.
Do you work with international clients?
Yes. We are based in Cape Town and work with organisations internationally. We agree communication, review points and delivery arrangements around the people involved.
How are cost and timing agreed?
The schedule depends on the scope, inputs, integrations and review process. We agree milestones after understanding the brief and identify dependencies that could affect delivery. We prepare a proposal around the agreed deliverables and responsibilities. Relevant platform, media or third-party costs are identified separately where they apply.
Can this be part of an ongoing partnership?
Yes. Cornerstone Partnerships brings strategy, brand, websites and marketing into an ongoing relationship. We agree the work included and review priorities as your needs develop.
How do we get started?
Tell us about your organisation, the work you have in mind and any important dates. We will discuss the scope and recommend a practical next step.