Which conversations can you review?

Public conversations across the sources and tools we set out with you. Coverage differs by platform, so we confirm up front exactly what we can see.

Can you see private messages or closed groups?

No. Social listening covers public conversations only. If you want us to analyse information your organisation holds, we set out access, permissions and purpose separately.

How do you interpret sentiment?

Automated labels sort the volume, and people read the context. We review real examples, so a “negative” label is never mistaken for the full story.

Is social listening the same as community management?

No. Listening tells you what people are saying so you can make better decisions. Responding, moderating and publishing on your channels is a separate service we can add through organic social or communications support.

How often are findings shared?

We agree a reporting schedule based on the volume of discussion and the decisions it needs to support. We also set out how urgent issues reach you. Continuous monitoring can be added if needed.

What happens on the call?

We’ll spend 30 minutes on the audiences, topics and decisions you need to understand, and tell you what we’d listen for first.

Social listening services

Your customers are already talking.
Listen in.

Customers and competitors talk beyond your own channels. We review public conversations in context and show what they mean for your content.

Get an estimate

Rated 5 stars on Clutch.

Listening scope / Conversation context / Findings you can use

Somerset West, Cape Town / Working globally

A few of the brands we’ve worked with

Selected work

Motherland OMNi / OMNification

We listen with
a tool we built

We designed and built OMNification, Motherland OMNi’s AI ad verification platform, and we use it for social listening as well as verifying ads.

Patent pending.

Explore the project

Understand what people are saying

A mention count tells you how loud.
Context tells you why.

A spike in mentions could be praise, a complaint or a news story. Who’s talking, where and in what conversation tells you which, and whether to act.

We turn those conversations into practical findings for your content, positioning and communications decisions.

A repeatable listening approach

Social listening that starts with your questions

Choose a review of one topic, a brand or a set period, or ongoing listening. Your questions and the public sources we can access shape the work.

Set the scope

We set out the brands, topics, markets and sources that matter to your questions. That sets clear limits for the review and shows what the listening tools can and can’t see.

Listening questions / Topics and markets / Source and coverage scope

Read the conversations

We review relevant mentions and themes in context, including the language and situation around them. Because people read them, you get meaning that automated labels and counts can’t give you.

Mentions in context / Key themes / Sentiment in context

Competitive context

We look at public discussion of comparable organisations and your industry’s topics. That gives your team context for decisions, from messaging to product to responding to competitors.

Competitor and industry review / Audience questions / Conversation patterns

Reporting and response

We report the findings that matter to your planning and set a clear route for urgent issues to reach the right person. Your team decides when and how to respond.

Findings and implications / Communication priorities / Escalation arrangements

Working together

Your questions lead.
We do the listening.

Your team brings the questions and business context. We turn them into a listening brief, with clear sources, reports and responsibility for responding.

Choose what to listen for

Discuss the audiences, topics and decisions the listening needs to support.

Set up the listening

Agree the sources, the period covered, what reports you’ll get and who handles urgent issues.

Read and report

Review the conversations that matter and turn them into findings, in context.

Act on the findings

Discuss what the findings mean for your content or communications, and sharpen what to listen for next.

Ongoing communications

What you hear should shape what you say

We use listening findings to shape organic social, content and positioning. Ongoing support puts those insights into the communications your team is planning.

Explore ongoing digital support

Social listening questions

Prefer to write it down?

Email our team

What would you like to know about your audience?

Tell us which audiences, topics or shifts in conversation matter to you. We’ll suggest what to listen for and how the findings could help.

A 30-minute call. No brief needed.