Social Listening
Bring audience conversations into your planning.
Review relevant public conversations to inform your content, positioning and communications, with a clear view of what the selected tools can observe.
What we can work on together.
Start with the areas that matter most to your organisation. We shape the following capabilities into a defined project or an ongoing scope, with clear priorities and responsibilities.
Listening scope
Define brands, subjects, markets and sources to monitor, alongside the questions your team wants to answer.
Conversation review
Assess relevant mentions and themes, checking context rather than relying solely on automated sentiment labels.
Competitive context
Review visible discussion around comparable organisations and topics to inform your own decisions.
Reporting and response
Share useful findings and agree how emerging issues are escalated to the people responsible for communications.
Part of your wider digital picture.
Social Listening works best when it connects to the rest of your business. Through Cornerstone Partnerships, we can coordinate this work with the relevant brand, website and marketing priorities in one ongoing programme.
A clear process, from brief to delivery.
Your specialists work from the same brief, with priorities and review points agreed with your team.
Understand the context
We discuss the business, review the available material and clarify what the work needs to achieve.
Agree the scope
We define deliverables, responsibilities and review points so your team knows what is included and what we need from you.
Deliver together
We coordinate the agreed work with your team, share progress and raise decisions or dependencies as they arise.
Review the next steps
We review the delivery and relevant feedback, then agree whether further improvements or ongoing support would be useful.
SELECTED CLIENT WORK
Related audience and communications work.
Explore reputation communications, social participation and ongoing brand support built around audience needs.
Brand application concept
UNISA
Reputation and communications campaign work organised around a shared narrative and audience needs.
Old Mutual
A TikTok challenge for Matric Live and Velle, combining campaign creative, student participation and influencer collaborations.
GASQ
Website, brand, social and PR brought together through an ongoing relationship with a global certification organisation.
Let’s discuss what you need.
Tell us about your organisation, the work you have in mind and any important dates. We will discuss the scope and recommend a practical next step.
Working with us on social listening
Have a question about your brief? Email our team.