Social Listening Services
Listen with purpose.
Read the context.
Bring public conversations into your content and communications planning. We define what to listen for, review the context behind mentions and turn relevant themes into useful findings. You know exactly which sources are covered and who responds to what.
Listening scope / Conversation context / Useful findings
Somerset West, Cape Town Working globally
A few of the brands we’ve worked with
Understand what people are saying
Look beyond the mention.
Find the useful meaning.
A mention count does not explain why people are talking or what your organisation should do about it. The surrounding conversation, source and audience all affect its meaning.
We help turn a defined set of public conversations into useful context for content, positioning and communications decisions.
A repeatable listening approach
Clear questions.
Considered interpretation.
The work can focus on a topic, brand or defined period, or form part of an ongoing review. Available sources and the questions you need answered shape the scope.
01
Listening scope
We define the brands, subjects, markets and available sources relevant to your questions. This sets a clear boundary for the review and identifies what the selected tools are able to observe.
Listening questions / Topics and markets / Source and coverage scope
02
Conversation review
We examine relevant mentions and themes in context, including the language and situation around them. People read the meaning, so you get more than automated sentiment labels and mention counts.
Contextual mention review / Theme development / Sentiment interpretation
03
Competitive context
We review visible discussion around comparable organisations and relevant industry topics. The findings give your team real context for decisions, from messaging to product to competitor moves.
Comparable-topic review / Audience questions / Visible conversation patterns
04
Reporting and response
We share the findings most relevant to your planning and agree how emerging issues reach the responsible people. Clear ownership turns listening into decisions, and only the mentions that matter get a public response.
Findings and implications / Communication priorities / Escalation arrangements
Working together
A clear way
to work together.
Your team helps define the questions and provides organisational context. We agree the sources, reporting approach and responsibility for responding to what the work reveals.
01
Understand the context
Discuss the audiences, topics and decisions the listening work needs to support.
02
Plan the project
Agree the available sources, review period, reporting outputs and any escalation responsibilities.
03
Build together
Review the conversations that matter and turn them into findings, in context.
04
Review what comes next
Discuss the implications for content or communications and refine the next listening priorities.
The wider picture
Connect the plan
to the work.
Listening can inform organic social, content and wider positioning. Ongoing support can connect the findings to the people developing communications and the priorities already in motion.
Explore related services
Bring the conversation into view
What do you need
to understand better?
Tell us which audiences, topics or changes in conversation matter to your organisation. We’ll discuss what to listen for and how the findings could help.
A 30-minute conversation to explore your priorities and agree the next step. No finished brief needed.