Case study / SQ Magazine
A digital home built for the reader.
Geeklab designed and built the editorial website for software-quality publishing.
Editorial website / Archives / Subscription journeys
Delivered project
The brief
What the work needed to do.
Bring current editions, featured topics and the archive together in an experience that feels like a magazine. We structured featured topics, issue archives, language routes and subscription actions around the publication’s content.
The challenge
What the experience had to solve.
The site needed to support both discovery of current material and continued engagement through registration and subscriptions.
The work
The thinking behind the delivery.
01
Put the publication first
Current editions and featured topics provide the starting point. The site was designed as a magazine experience, with editorial structure and content discovery shaping the interface.
02
Give the archive a useful place
Issue archives and topic routes let readers move beyond the latest edition. Language routes support the publication’s content structure, while article layouts make room for longer reading.
03
Connect reading to continued engagement
Registration and subscription actions follow the content experience. Readers can move from discovering a topic or edition towards an ongoing relationship with the publication, within the same editorial website.
Evidence and outcome
What the work put in place.
SQ Magazine’s website connects current editions, specialist topics, the archive, language routes and subscription actions around the reader. The figures below describe recorded Google Search visibility for the stated period.
Public website performance / 26 August 2025–25 August 2026
7.6
Average search position
Improved from 14.3
369
Google Search clicks
+56% year on year
13,122
Search impressions
Previously 5,458
Source: Google Search Console. Compared with 26 August 2024–25 August 2025. Analytics extract: 11 September 2026.
Published case-study figures from the recorded analytics extract. They describe the measured period and do not establish sole causation by Geeklab.
More work to explore
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Your next project
Is your publishing experience working for your readers?
Tell us how people discover new content, explore the archive and subscribe. We’ll discuss the structure and reading experience your publication needs.
A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.