Paid search
Meet the search
with a relevant answer.
Connect useful searches to ads and pages that meet the intent behind them. We plan paid search around your offer and locations, then review recorded enquiries or purchases alongside landing-page experience and the quality of the response.
Search intent / Relevant ads / Enquiry quality
Cape Town Working globally
A few of the brands we’ve worked with
Be useful at the moment of intent
A relevant search
deserves a relevant page.
The same phrase can carry very different intentions. We look at what someone is trying to do and whether your offer can meet that need before organising the campaign around it.
Ad copy and landing pages need to carry the same conversation forward. The aim is a clear path from a useful search to an informed next step.
What we can work on
Connect intent,
message and destination.
Start with a defined campaign, a review of an existing account or ongoing paid-search management. We agree the markets, services and conversion actions in scope.
01
Search planning
Research terms, locations and likely intent around your offer. Build a campaign structure with useful exclusions so the selected searches have a clear connection to what your business can provide.
Intent mapping / Campaign structure / Search exclusions
02
Ad development
Write messages that explain the offer clearly and connect them to suitable landing pages. Keep the promised benefit, relevant detail and next action consistent across the route into your website.
Ad copy / Message variants / Landing-page mapping
03
Campaign management
Review search terms and delivery settings against the objective and available data. Refine the campaign as evidence develops, keeping the rationale for exclusions and other changes clear to your team.
Search-term review / Targeting refinements / Campaign adjustments
04
Conversion review
Assess recorded actions alongside the quality of enquiries or purchases where information is available. Bring feedback from the people handling leads into decisions about the campaign and its destinations.
Conversion checks / Lead feedback / Performance recommendations
Working together
A clear way
to work together.
We need to understand both the offer and the searches that should lead to it. That context shapes campaign delivery and the way progress is reviewed.
01
Understand the intent
Discuss priority services, customer questions, target locations and existing search activity.
02
Plan the campaign
Agree the search themes, exclusions, messages, destinations and measurement needed.
03
Build and check
Set up the agreed campaign and review the journey from advert to conversion action before launch.
04
Refine the response
Review search terms, recorded actions and lead feedback to guide improvements.
The wider picture
Connected to your
wider business.
Paid search can reveal useful questions about your offer and website. We can carry those findings into content, landing-page and wider search work so improvements support more than one channel.
Explore related services
Paid search
Which searches
should lead to you?
Tell us what customers are looking for and where the current journey falls short. We’ll discuss the intent, advert and landing page as one connected experience.
A 30-minute conversation to explore your priorities and agree the next step. No finished brief needed.