Creative Direction
One clear idea across every touchpoint.
Connect brand strategy, campaign concepts and creative production so the work expresses a consistent story wherever your audience encounters it.
What we can work on together.
Start with the areas that matter most to your organisation. We shape the following capabilities into a defined project or an ongoing scope, with clear priorities and responsibilities.
Creative strategy
Translate your positioning and audience insight into a creative brief with a clear message and purpose.
Concept development
Explore ideas and assess how each can work across the channels, formats and constraints in scope.
Art direction
Define the visual approach for imagery, typography, motion and layouts, then guide production around that direction.
Creative consistency
Review the resulting assets against the brief and provide guidance for adaptations and future work.
Part of your wider digital picture.
Creative Direction works best when it connects to the rest of your business. Through Cornerstone Partnerships, we can coordinate this work with the relevant brand, website and marketing priorities in one ongoing programme.
A clear process, from brief to delivery.
Your specialists work from the same brief, with priorities and review points agreed with your team.
Understand the context
We discuss the business, review the available material and clarify what the work needs to achieve.
Agree the scope
We define deliverables, responsibilities and review points so your team knows what is included and what we need from you.
Deliver together
We coordinate the agreed work with your team, share progress and raise decisions or dependencies as they arise.
Review the next steps
We review the delivery and relevant feedback, then agree whether further improvements or ongoing support would be useful.
SELECTED CLIENT WORK
A brand carried through the whole experience.
Explore identities brought to life across websites, communications, packaging and sales materials.
GASQ
Website, brand, social and PR brought together through an ongoing relationship with a global certification organisation.
Coffy
A connected brand and WordPress online shop, extending the identity across coffee cups, packaging and the shopping experience.
Applied Heat
A brand refresh and WordPress website connecting industrial products, application information, sales materials and customer enquiries.
Let’s discuss what you need.
Tell us about your organisation, the work you have in mind and any important dates. We will discuss the scope and recommend a practical next step.
Working with us on creative direction
Have a question about your brief? Email our team.