Creative direction services
One clear idea,
every touchpoint
We develop the concept and visual direction for your brand or campaign, then guide production so every asset carries the idea clearly.
Rated 5 stars on Clutch.
Creative strategy / Concept development / Art direction
Somerset West, Cape Town / Working globally
A few of the brands we’ve worked with
Selected work
Coffy / Brand system, packaging and online store
One idea, from the cup to the screen
Coffy’s brand system connected its cups, packaging and online store, so customers meet the same brand whether they’re holding a cup or shopping online.
Bring the message
and the making together
Each designer, writer and supplier makes sensible choices on their own, and the choices drift apart. A shared direction means they all work from the same story, the same audience and the same key decisions.
We turn your brief into concepts and practical visual guidance, giving production teams a reference for the main idea and each format.
Creative direction services
Bring a single campaign, a brand rollout or ongoing creative production. You’ll know from the start what needs directing, what needs producing and who owns each part.
01
Creative strategy
We turn your positioning, audience and communication priorities into a focused creative brief. With a clear message and purpose, the team knows which ideas to develop and which to drop.
Creative brief / Audience and message focus / Communication priorities
02
Concept development
You see ideas tested against your channels, formats and constraints, then weighed against the brief.
Creative concepts / Application exploration / Direction rationale
03
Art direction
We set the visual approach to imagery, typography, motion and layout, wherever the work needs them. Clear guidance means different contributors produce work that’s recognisably yours.
Visual approach / Format guidance / Production references
04
Review and consistency
We review finished assets against the brief and direction. Guidance for adaptations helps your team take the same idea into new formats, fitted to each channel.
Creative reviews / Adaptation guidance / Consistency checks
GASQ / Brand, website and communications
One direction, kept over time
GASQ’s identity, website and communications now share one direction around its certification offer, and an ongoing partnership keeps them connected.
Weirdough / Brand and creative direction
The whole brand,
for a bakery that grew
We created Weirdough’s brand, from its pop art portrait to its packaging, menus, photography and website.
Working together
From brief to production
The people who shape your message and the people producing the work share one plan, with review points along the way.
01
Find the idea
Review the brand, audience, communication goal and existing work to identify the creative decisions needed.
02
Set the direction
Set the creative brief and formats, then define who develops the assets, who approves the direction and when reviews happen.
03
Guide the production
Develop the concepts and visual approach, then guide and review the applications with your team.
04
Keep it consistent
Check the finished work against the brief. Write down the guidance for adaptations and note what needs ongoing creative oversight.
Keep the idea clear
as the work expands
Every new campaign and format should still feel like your brand. Ongoing creative support keeps the direction intact as it adapts to new messages, channels and production needs.
Show us where the work feels disconnected
Bring the campaign or brand challenge and the places the idea needs to appear. We’ll talk through the direction and guidance that would tie it all together.
A 30-minute call. No brief needed.