Video advertising
Give the story
a clear next step.
Make video part of a purposeful campaign. We connect the audience, message and intended action to a creative brief, production requirements and selected channel formats, giving each version a clear role and a useful next step.
Creative purpose / Channel-ready formats / Campaign context
Cape Town Working globally
A few of the brands we’ve worked with
Selected work — 01
Old Mutual
Learning apps.
Student participation.
For Matric Live and Velle, we developed a TikTok challenge, campaign creative and influencer collaborations. The format invited South African matric students to share how they use the learning apps.
TikTok campaign concept, creative and creator collaboration.
Start with what the audience needs to understand
Make the few seconds
matter.
A video may need to introduce a problem, explain an offer or invite people to participate. Those are different creative tasks, and each needs a clear idea of what the viewer should understand or do next.
We establish that purpose before deciding what needs to be produced. Scripts, footage, formats and channel requirements then follow an agreed campaign direction.
What we can work on
Connect the concept
to the placement.
Develop a campaign concept, adapt existing material or plan the requirements for new production. Responsibilities for filming, editing and delivery are made explicit in the scope.
01
Creative brief
Define the audience, message and intended action before developing the concept. Give the video a specific role in the campaign and a clear connection to the destination or response it supports.
Audience and message / Concept direction / Intended action
02
Production planning
Agree scripts, formats, footage and asset requirements around the concept. Clarify what is already available and who is responsible for each production task before the work moves forward.
Script requirements / Asset plan / Production responsibilities
03
Channel adaptation
Prepare versions for the selected placements, considering captions, branding and calls to action. Keep the central message consistent while adapting the delivery to the format and viewing context.
Placement versions / Captions and branding / Calls to action
04
Campaign review
Review available viewing, engagement and conversion data alongside creative feedback. Use the campaign objective to interpret the response and decide which aspect of the message or delivery to improve next.
Viewing context / Creative review / Next-version priorities
Working together
A clear way
to work together.
We make the creative and production responsibilities clear from the start, then connect them to the channels and campaign destination.
01
Understand the message
Discuss the audience, offer, existing assets and what the video needs to help people understand.
02
Plan the production
Agree the concept, script direction, formats, contributors and review milestones.
03
Create and adapt
Coordinate the agreed production tasks and prepare versions for the selected placements.
04
Review the response
Use available campaign data and creative feedback to guide the next iteration.
The wider picture
Connected to your
wider business.
Video works within a wider brand and campaign journey. We can connect it to creative direction, social activity and relevant landing pages so the message continues after the video ends.
Explore related services
Video advertising
What should the viewer
understand next?
Tell us what you are promoting and what you want people to do. We’ll discuss the story, formats and campaign context before deciding what needs to be produced.
A 30-minute conversation to explore your priorities and agree the next step. No finished brief needed.