Case study / Conquest Roadshow
Conquest Roadshow. An event website that keeps up with every stop.
Geeklab created the website, identity and campaign assets for Conquest Roadshow, a quality-engineering event series. The team can update locations, speakers and dates as the programme develops.
Event website / Brand / Campaign assets
Quality-engineering events
At a glance
- Client
- Conquest Roadshow
- Sector
- Quality-engineering events
- What we did
- Event website, brand and campaign assets
- Result
- Five stops in 2025, in Milan, Zurich, Boston, Madrid and Copenhagen, kept up to date on one website
The brief
Room to change, without losing the look
The roadshow needed a website and campaign materials its team could update as the programme took shape, in one consistent style.
The challenge
New dates, new speakers, one event
Each stop had its own speakers and dates, while the identity needed to connect them as part of the same series.
The identity
One pill, from the conference to the roadshow
The identity uses a pill-shaped logo, a navy-to-blue gradient and Poppins typography from the 2024 branding.
01Logo
A pill that carries the name
The 2024 conference logo pairs CONQUEST with the year. The roadshow version adds ROADSHOW and A4Q, the series presenter.
Roadshow lockup
Roadshow lockup, on light
Conference logo, 202402Colour
Navy to blue, in one gradient
The logo’s gradient provides the navy and blue colours used throughout the campaign artwork.
Navy
#002246
RGB 0 34 70Where the pill’s gradient starts, and dark grounds
Blue
#009EE3
RGB 0 158 227Where the gradient ends, and highlights
Button blue
#097CB4
RGB 9 124 180Buttons on the website
White
#FFFFFF
RGB 255 255 255The name on the pill
03Type
Poppins, in Bold and Regular
The 2024 branding uses Poppins, with Bold weights to emphasise the subjects in the logo line.
Poppins
- Regular 400
- Bold 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ ( ) %
- Logo line, Bold
Conference on Quality Engineering and Software Testing
- Logo line, Regular and Bold
Conference on Quality Engineering and Software Testing
Brand in use
From the magazine spread to the event floor
The pill and its navy-to-blue gradient carry the series onto an advert spread, key visuals, an event display and the website.
01Advert spread 
02Key visual: on stage 
03Key visual: at the laptop 
04Event display 
05The website
The result
One identity, at every location
Attendees meet the same roadshow online and in its campaign materials. The team can keep locations, dates and speakers up to date as plans change.
- Roadshow stops in 2025, from Milan to Boston
- 5
More work to explore
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Does your event marketing keep up when the schedule changes?
Tell us how you manage locations, speakers, dates and campaign materials. We’ll talk through how your event website and communications could stay in step.
A 30-minute call. No brief needed.