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Leriti Safari House at dusk: the thatched lodge, lit warm, above its pool

Case study / Leriti Safari House

Leriti Safari House. A new lodge, easy to find.

Geeklab designed Leriti Safari House’s logo and brand and built its website, with an AI-powered map that helps guests plan the drive in. Leriti is a five-room safari lodge in Marloth Park, on the southern edge of the Kruger. We also made its homepage film, and we look after its search and its Google Business Profile.

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See the approach

Brand / Website / AI map / Local SEO

Hospitality

At a glance

Client
Leriti Safari House
Sector
Hospitality
What we did
Logo, logo animation, interactive brand guide, website, AI-powered map, local SEO, Google Business Profile, SEO, AEO, predictive analytics and motion video
Result
14.3% click-through rate from Google search, 21 September to 4 November 2026
Live site
leriti.com

The brief

A new lodge, ready for its first guests

Leriti has five rooms, a spa and private safaris into the Kruger. It needed a brand of its own, a website that makes booking easy, and to show up when people plan a stay near the park.

The challenge

Win the comparison before the booking

Travellers compare lodges in Google and on Maps before they book, so the listing and the website had to work together.

The identity

A leopard, in dark green and copper

Geeklab designed the Leriti Safari House logo and brand, animated the logo, and made an interactive version of the brand.

01Logo

A leopard’s head, and a stacked name

The leopard’s head comes in a light and a dark version, in a round badge and in a seal. The wordmark stacks Leriti over Safari House, and on the horizontal logo a full leopard lies beside the name.

Leopard head, light, on dark green
Stacked wordmark, on sand
The leopard’s head
Horizontal, with the full leopard
The seal

02Living logo

It breathes, blinks and yawns

On Leriti’s website the logo is alive. The leopard breathes, blinks, flicks its ears and glances about, never in the same order twice. It yawns when you hover over it or tap it, and it dozes more through the middle of the day.

A slow blink
A lick
A yawn
Asleep

03Colour

Dark green and copper, on sand and cream

  • Dark Green

    #132823
    RGB 19 40 35

    Text on light sections, and dark section grounds

  • Copper

    #BA6830
    RGB 186 104 48

    Buttons, pills and eyebrow lines

  • Gold

    #F8D794
    RGB 248 215 148

    Figures and prices on dark sections

  • Sand

    #F1ECD8
    RGB 241 236 216

    Light section grounds

  • Cream

    #FFFDF8
    RGB 255 253 248

    Text on dark sections and buttons

04Type

Roc Grotesk, from the headline to the label

Bold for the headlines, Regular for the text and Medium, in capitals, for the labels.

Roc Grotesk, Leriti’s typeface: a large Aa, the Regular, Medium and Bold weights and the character set, beside four samples from the website: the headline Stay. Dine. Safari. Unwind., the heading Rooms designed for proper rest, the label Ways to stay and a paragraph about the lodge

The film

The lodge, in motion

Geeklab made the motion video that opens Leriti’s homepage: a short, silent loop of the thatched lodge and its pool.

The map

The way in, drawn for the guest

An interactive map on Leriti’s website flies in to Marloth Park, marks the places a guest will ask about and draws the drive to Crocodile Bridge Gate: 27 km, around 30 minutes.

  • The Leriti map: Leriti Safari House in Marloth Park, the Crocodile River and the Kruger National Park beyond it, with Crocodile Bridge Gate and Malelane Gate marked
    01Marloth Park, on the Crocodile River
  • The map with Crocodile Bridge Gate chosen: a card reads 27 km by road, around 30 minutes, with a button to show the drive
    02A place, and how far it is
  • The map drawing the road from Leriti to Crocodile Bridge Gate in gold, a counter above it reading 25 km and 28 minutes
    03The drive, drawn
  • The map pulled back to show the route from Johannesburg: about four and a half hours by road
    04From Johannesburg

Open the map

The website

Leriti’s website, from the lodge to the booking

Captured from the live site: the homepage, then the route from the lodge and its rooms to the travel guide and booking. We update it as rates and packages change.

leriti.com
The Leriti Safari House homepage, from the hero to the footer

  1. 01Meet the lodge

    leriti.com/the-lodge
    The Lodge page: A safari lodge in Marloth Park, near the Kruger

  2. 02Choose a room

    leriti.com/the-rooms
    The Rooms page: Luxury rooms in Marloth Park

  3. 03Plan the trip

    leriti.com/travel-info
    The Travel info page: Travel guide to Marloth Park and the Kruger

  4. 04Book the stay

    leriti.com/book
    The Book page: Book your stay at Leriti Safari House

Visit the live website

The result

Seen in Google, and clicked

From 21 September to 4 November 2026, 14.3% of Leriti’s appearances in Google search led to a click, at an average position of 7.8. In October alone that meant 76 clicks from 527 impressions. Geeklab also keeps the Google Business Profile current and watches Search Console: we fixed a video structured data issue, and Google confirmed the fix on 2 November 2026.

Click-through rate from Google search, 21 September to 4 November 2026
14.3%
Average position in Google search over the same weeks
7.8

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