Case study / Sancert
Sancert. A clearer path towards certification.
Geeklab refreshed Sancert’s identity and redesigned its website to help organisations find the relevant ISO standard, understand the certification process and enquire. Since 2024, our support has included new service pages and search reporting.
Brand refresh / WordPress / Content structure
Certification
At a glance
- Client
- Sancert
- Sector
- Certification
- What we did
- Brand refresh, WordPress, content structure, monthly support, Google Ads, predictive analytics and AI marketing agents
- Result
- Two years of monthly support since August 2024, adding service pages and search reporting
- Live site
- sancert.global
The brief
Standards first, then the steps
Sancert certifies organisations against ISO standards, from ISO 9001 to ISO/IEC 42001. It needed a refreshed identity and a website that explained the standards and how to begin certification.
The challenge
Certification shouldn’t feel complicated
Visitors needed to identify the standard relevant to their organisation and understand the next steps.
The Sancert identity.
An arrow mark in red and black
The refreshed identity uses an arrow mark, a red, black and grey palette, and Inter typography.
01Logo
The arrow mark leads the wordmark
The dark-background logo replaces the mark’s black areas with white. The mark can also be used on its own as an icon.
02Colour
Sancert red, held by black and grey
Sancert Red
#C5202B
RGB 197 32 43The wordmark, the arrow and buttons
Black
#121010
RGB 18 16 16The second colour of the mark
Grey
#4A4A52
RGB 74 74 82Secondary buttons
White
#FFFFFF
RGB 255 255 255Page ground
03Type
Inter, light in the headlines
Inter
- ExtraLight 200, headlines
- Light 300, navigation
- Regular 400, body text
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ ( ) %
- Hero headline, ExtraLight
ISO Certification from Sancert
- Section heading, ExtraLight
Your Partner in Global Certification Excellence
- Body, Regular
Sancert is your trusted partner in achieving ISO certification. Our expert guidance and streamlined processes ensure a seamless journey to global recognition.
Brand in use
From the business card to the newsletter
The arrow mark and Sancert red carry from the website to the business card and The Quartet, Sancert’s newsletter.
01Business card 
02Newsletter
The result
The route to certification, mapped out
Organisations can find the standard relevant to them, see what certification involves and contact Sancert from the same website.
- Years of monthly support, since August 2024
- 2
“Geeklab’s project management is excellent.”
More work to explore
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Do customers understand the steps towards certification?
Tell us which standards and requirements customers ask about most. We’ll tell you how we’d explain them, and the steps towards certification.
A 30-minute call. No brief needed.