Case study / Pandora’s Box
Pandora’s Box. One identity for property, events and lifestyle.
Prospective clients see luxury realty, event planning and lifestyle services as one offer, with a direct route to enquire. Geeklab created the Pandora’s Box brand and website, and built the website for Villa San Antonio, which takes its bookings through Pandora’s Box.
Brand identity / Website design / Development
Luxury real estate and events
At a glance
- Client
- Pandora’s Box
- Sector
- Luxury real estate and events
- Where
- Quinta do Lago, Portugal
- What we did
- Brand identity, website design, development and AI marketing agents
- Result
- One brand for property, events and lifestyle, with Villa San Antonio’s bookings running through it
- Live site
- pandoras.co
The brief
A distinctive identity with a straightforward way in
Pandora’s Box offers luxury realty, event planning and bespoke lifestyle services from Quinta do Lago in Portugal. It wanted an identity people recognise, on a website that turns interest in the offer into an enquiry.
The challenge
Several services, one impression
Several services under one name can read like separate businesses. The website had to present one offer with an obvious next step.
The Pandora’s Box identity.
A gold knot, on royal blue and on dark
The identity uses a gold knot and wordmark. The brand guidelines pair these with royal blue and Reulee typography, while the website uses a dark background and Inter.
01Logo
The knot leads the name
The brand guidelines place the gold knot above the name, with BOX in white on royal blue. The website uses a horizontal white logo on a dark background and the knot alone as an icon.
02Colour
Gold and royal blue, with the website’s dark
Royal Blue
#10069F
RGB 16 6 159The logo’s ground in the brand guideline
Gold
#9C7F3F
RGB 156 127 63The knot and the name; the website’s second colour
Light Gold
#C2A161
RGB 194 161 97The website’s primary and accent colour
Dark
#1C1A1F
RGB 28 26 31The website’s ground
White
#FFFFFF
RGB 255 255 255BOX in the logo, and the website’s headlines
03Type
Reulee in the guideline, Inter on the website
The brand guidelines specify Reulee, a serif typeface. The website uses Inter Regular at weight 400.
Reulee, from the brand guidelineInter
- Regular 400, every line on the website
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ ( ) %
- Hero headline
Where Dreams Take Shape
- Section heading
Create lasting memories by embracing luxury
- Body
Discover curated exceptional properties with expert guidance. Personalised searches and seamless transactions find your ideal home or investment.
Brand in use
From an embossed knot to the screen
The knot pressed into paper, and the website on two phones and on a desktop.
01Embossed knot 
02The website on phones 
03The website on a desktop
The website
How a prospective client moves through the website
Captured from the live site: the homepage, then the route from the services to an enquiry.
01See the services
02Explore luxury realty
03Plan a private event
04Get in touch
The result
From first look to first enquiry
The identity and website bring Pandora’s Box’s services together, with dedicated pages and enquiry routes for prospective clients.
More work to explore
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Is your offer clear at a glance?
Tell us what prospective clients need to understand. We’ll work out how your identity and website can explain it, and make it simple to get in touch.
A 30-minute call. No brief needed.