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A Nesa Power screen across a dark conference foyer: Energy decisions are business decisions.

Case study / Nesa Power

Nesa Power. Explaining the engineering, funding and support.

Geeklab built Nesa Power’s website to explain its engineering, funding and support services to commercial and industrial businesses.

Website development / Brand communications

Commercial and industrial energy

At a glance

Client
Nesa Power
Sector
Commercial and industrial energy
Result
Google Search clicks nearly tripled in the two months after launch
Live site
nesapower.com

The brief

Long-term decisions need clear information

Nesa Power brings engineering and commercial thinking together for businesses making long-term energy decisions. Its website and brand materials had to give those businesses a clear picture.

The challenge

Three kinds of detail, one voice

Engineering solutions, commercial models and ongoing support each come with their own detail. The website and supporting materials had to explain all three in one recognisable brand voice.

Brand in use

Wherever customers meet the brand

The website’s blue, its mark and its plain lines carry onto street kiosks, printed guides, business cards, the box truck, site signs and workwear.

  • A pair of Nesa Power street kiosks on the Cape Town Foreshore: Don’t start with solar. Start with the business case.
    01Street kiosks
  • Nesa Power printed guides on a concrete bench under a solar carport
    02Printed guides
  • Nesa Power business cards on an apple crate in an orchard
    03Business cards
  • A Nesa Power box truck in the brand livery outside a packhouse: Design first. Install with confidence.
    04Box truck
  • A Nesa Power sign on the fence of a solar site: Design first. Install with confidence.
    05Site sign
  • A Nesa Power hi-vis vest on a hanger in a workshop
    06Hi-vis vest

The website

How a business finds the right energy system

Captured from the live site: the homepage, then the route from the solutions to the funding, the projects and a quote.

nesapower.com
The Nesa Power homepage, from the hero to the footer
  1. 01Explore the solutions

    nesapower.com/solutions
    The Nesa Power Solutions page, with links to solar energy, battery storage, PPAs, operations and maintenance, wheeling and carbon credits.
  2. 02See how funding works

    nesapower.com/solutions/power-purchase-agreements
    The Power Purchase Agreement page: Renewable energy without the upfront investment.
  3. 03Check the track record

    nesapower.com/projects
    The Case studies page: A proud track record of delivering savings to our clients.
  4. 04Ask for an assessment

    nesapower.com/get-a-quote
    The Get Started page: Let’s assess your business, with a two-step form.

Visit the live website

The result

Google clicks nearly tripled after launch

The website recorded 339 Google Search clicks in the two months after launch, compared with 123 in the same weeks a year earlier.

Google Search clicks in the two months after launch, up from 123 in the same weeks a year earlier
339

Discuss a similar project

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