Case study / BIM4U
BIM4U. A clearer route through a BIM library.
A building information modelling (BIM) object library is only useful if specifiers can find their way through it. Geeklab designed BIM4U’s platform website and information architecture so they can.
Platform website / Information architecture
Building information modelling
At a glance
- Client
- BIM4U
- Sector
- Building information modelling
- What we did
- Platform website, information architecture, SEO, Google Ads and predictive analytics
- Result
- Google Search clicks almost 13 times higher, August to October 2026 against a year earlier
- Live site
- bim4u.co.za
The brief
Explain the library, then help people use it
The website needed to explain what BIM4U offers and help users find product categories and manufacturer objects.
The challenge
The big picture and the fine detail
Specifiers needed to understand the platform and reach the detailed object information relevant to their work.
The website
How BIM4U’s website guides specifiers through the library
Captured from the live site: the homepage, then the library, a brand’s range and an object page with its downloads.
01Browse the library
02See a brand’s range
03Open an object
The result
Almost 13 times the Google Search clicks
Specifiers now land on clear routes to categories, manufacturer objects and an account.
- Google Search clicks from August to October 2026, almost 13 times as many as a year earlier
- 695
- Google Search clicks in the year to August 2026
- 1,358
- Website sessions in the year to August 2026
- 6,923
- Google Ads clicks to the product library in 2025, at a 6.1% click-through rate
- 3,564
“What stands out is how quickly Geeklab understands a fairly niche business.”
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Does your platform need to be easier to understand and explore?
Tell us what users come looking for and where they lose their way. We’ll tell you which parts of the structure and the product explanation we’d fix first.
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