Brand Strategy & Design Services
Your business.
Clearly expressed.
We connect brand strategy, creative direction and design so your business presents a consistent story. Whether your identity needs to evolve or your team needs better materials, we carry the message into websites, campaigns and everyday communications.
Brand strategy / Creative direction / Graphic design
Somerset West, Cape Town Working globally
A few of the brands we’ve worked with
Choose the support you need
Find the right starting point.
01
Branding
For a business that needs clearer positioning, a refreshed identity or practical brand guidance. Connect the reasons to choose you with a consistent visual and verbal expression.
02
Creative direction
For a campaign or programme that needs one coherent idea. Define the message and visual approach, then guide how the work is produced and adapted.
03
Graphic design
For the materials your business needs to communicate. Develop clear layouts and assets across presentations, campaigns and digital or print formats using your brand consistently.
Selected work – 01
Coffy
A brand carried
through the whole experience.
Coffy’s identity connects cups, packaging and a WordPress eCommerce website. We developed the brand system and its applications so customers encounter a consistent presentation from the product to the online shop.
Brand system, packaging applications and online store.
Choose the right starting point
Clarify the identity.
Connect the work.
Sometimes the brand itself needs attention. Sometimes the identity is right, but the campaign direction or everyday design is not carrying it through clearly.
We help identify where the gap lies and which work will address it. A brand project, a creative programme and a set of design deliverables each need their own brief, with a shared direction where they connect.
How the work fits together
From a clear position
to consistent communication.
Bring the disciplines together for a broader project or start with a focused requirement. We define the responsibilities and applications needed to make the work useful.
01
Position and identity
We clarify the audience, offer and brand direction, then connect the visual and verbal decisions around them. The scope can build on an existing identity or address a more substantial change in the business.
Positioning direction / Visual identity / Voice and guidance
02
Ideas and direction
We translate communication priorities into a creative brief and an approach that can work across the formats in scope. Concepts and art direction give contributors a shared reference for their decisions.
Creative concepts / Visual direction / Application guidance
03
Design and application
We develop the materials that bring the direction into everyday use. Clear content hierarchy and consistent brand application support the presentations, campaigns and other communications your organisation needs.
Layouts and assets / Format adaptations / Production-ready outputs in scope
04
Rollout and continuity
We help plan priority applications and review how the brand carries through the work. Ongoing support can connect recurring creative needs with the website and marketing activity around them.
Rollout priorities / Creative reviews / Ongoing design support
Selected work – 02
GASQ
A specialist offer.
One shared direction.
For GASQ, the work connected identity, website and ongoing communications around its certification offer. An ongoing relationship carries that direction across brand, digital presence, social and PR activity.
Coordinated website, brand and communications support.
Working together
A clear way
to work together.
We connect strategic and creative decisions with the people who will use the work, keeping the brief and review responsibilities clear from the start.
01
Understand the context
Discuss the business, audience and current materials. Identify whether the priority is the brand itself, creative direction or particular design outputs.
02
Plan the project
Select the right disciplines and define deliverables, applications and review stages. Agree the people responsible for content, decisions and production.
03
Build together
Develop the strategy, direction or designs in the agreed scope. Review how they work in relevant applications and refine the output with your team.
04
Review what comes next
Confirm the handover and rollout priorities. Identify any ongoing design needs and how the direction will be kept consistent as new work is created.
The wider picture
A shared direction
for your wider digital work.
Brand and design connect naturally with websites, content and campaigns. Ongoing support can bring those priorities together, carrying the knowledge of your business into the work that follows.
Explore related services
Let’s talk about brand and design
How should people
see your business now?
Tell us what has changed and where the current work falls short. We’ll help identify the brand, creative and design priorities worth addressing.
A 30-minute conversation to explore your priorities and agree the next step. No finished brief needed.