AI Personalisation Services
Relevant experiences.
A clear purpose.
Explore where audience signals could help people find relevant content or navigate a useful journey. We define the need, review the data and compare rules-based and AI-assisted approaches, with content choices, fallback experiences and evaluation considered before broader use.
Audience needs / Data and permissions / Experience evaluation
Somerset West, Cape Town Working globally
A few of the brands we’ve worked with
Relevance that helps the user
Understand the difference.
Make the experience useful.
Different audiences may need different information, but changing an experience only makes sense when it serves a clear purpose. The available signals and the quality of the content matter as much as the technology.
We help define the use case and the experience someone should receive, including what happens when there is not enough information to personalise it.
Plan the experience responsibly
A defined use case.
A considered test.
Start with a specific moment in the customer journey. The work assesses whether personalisation is useful and what information, content and evaluation the chosen approach would require.
01
Use-case planning
We identify where a more relevant message or experience could help a particular audience. The brief defines the user need, available alternatives and a practical way to judge whether the change is useful.
Audience need / Personalisation use case / Evaluation objective
02
Data and permissions
We review the signals available for the use case with your team. Access, data quality and consent requirements inform what can be considered before selecting an approach or designing variations.
Signal and data review / Access and consent dependencies / Information requirements
03
Experience design
We plan the content variants, decision rules and fallback experience around the selected need. The design considers what people will see and how the journey remains useful when signals are incomplete.
Content variants / Decision approach / Fallback experience
04
Testing and refinement
We compare the proposed experience with a suitable baseline and review quality and user response. Findings guide refinements and any decision to expand beyond the initially agreed audience or journey.
Baseline comparison / Experience review / Refinement recommendations
Working together
A clear way
to work together.
Your customer and content knowledge informs the use case. We work with the people responsible for data and the experience to define what can be tested usefully.
01
Understand the context
Discuss the audiences, differences in their needs and the journey where relevance could help.
02
Plan the project
Agree the available signals, content requirements, permissions and criteria for the first evaluation.
03
Build together
Develop the agreed experience and review its variations, decision logic and fallback with your team.
04
Review what comes next
Compare the findings with the baseline and decide whether to refine, expand or simplify the approach.
The wider picture
Connect the plan
to the work.
Personalisation relies on useful content, sound measurement and a coherent website journey. Ongoing support can connect those foundations while keeping the personalisation scope and data responsibilities explicit.
Explore related services
Make relevance useful
Where do your audiences
need different experiences?
Tell us how their needs differ and what information is available. We’ll explore whether personalisation can help and how to evaluate it.
A 30-minute conversation to explore your priorities and agree the next step. No finished brief needed.