AI Personalisation
Make experiences more relevant with a clear purpose.
Explore how audience signals and AI-assisted decisions can support relevant content or journeys, starting with a defined use case and measurable evaluation.
What we can work on together.
Start with the areas that matter most to your organisation. We shape the following capabilities into a defined project or an ongoing scope, with clear priorities and responsibilities.
Use-case planning
Identify where a more relevant message or experience could help users and define the information needed.
Data and permissions
Review available signals, access and consent requirements with your team before choosing an approach.
Experience design
Plan content variants, decision rules and fallback experiences around the selected use case.
Testing and refinement
Compare the experience with a baseline and review quality and user response before expanding its scope.
Part of your wider digital picture.
AI Personalisation works best when it connects to the rest of your business. Through Cornerstone Partnerships, we can coordinate this work with the relevant brand, website and marketing priorities in one ongoing programme.
A clear process, from brief to delivery.
Your specialists work from the same brief, with priorities and review points agreed with your team.
Understand the context
We discuss the business, review the available material and clarify what the work needs to achieve.
Agree the scope
We define deliverables, responsibilities and review points so your team knows what is included and what we need from you.
Deliver together
We coordinate the agreed work with your team, share progress and raise decisions or dependencies as they arise.
Review the next steps
We review the delivery and relevant feedback, then agree whether further improvements or ongoing support would be useful.
SELECTED CLIENT WORK
Related work for different audience needs.
Explore qualification journeys, audience-specific content and category discovery designed around different visitor needs.
ISTQB
Information architecture and responsive design connecting qualifications, syllabi, providers and member boards for a worldwide audience.
A4Q
A public website organised around qualification programmes and the needs of professionals, training providers and partners.
BIM4U
Website design and information architecture for a BIM object library, with category navigation and clear account journeys.
Let’s discuss what you need.
Tell us about your organisation, the work you have in mind and any important dates. We will discuss the scope and recommend a practical next step.
Working with us on ai personalisation
Have a question about your brief? Email our team.