AI personalisation services
Different visitors come with different questions
Most websites show everyone the same page, so clients miss the part written for them. We find where personalisation helps and choose rules or AI, whichever works better.
Rated 5 stars on Clutch.
Audience needs / Data and permissions / Baseline testing
Somerset West, Cape Town / Working globally
A few of the brands we’ve worked with
Selected work
GASQ group / AI personalisation
Email that speaks
to each reader
We use AI personalisation in the email marketing we run for GASQ, iSQI, A4Q and the Testing Summit, so each subscriber sees what is relevant to them.
GASQ group / Email marketing and HubSpot
Email that runs on HubSpot
We run email marketing and the HubSpot integration for GASQ, iSQI, A4Q and the Testing Summit.
Partners since November 2022.
Personalisation needs a reason before it needs AI
Personalisation works when visitors have different needs and you have content that answers each of them. We review both before choosing the technology.
We help you decide where personalisation earns its place and what each audience should see, with a fallback for visitors you know too little about.
Plan the experience responsibly
Test personalisation in one place first
Start with one point where audience needs differ. We assess the data, content and testing needed to find out whether personalisation helps.
01
Find the use case
We find where a more relevant message could help a particular audience. The brief sets out what that audience needs, the simpler options and how you’ll judge whether the change works.
Audience need / Personalisation use case / What success looks like
02
Check data and permissions
Review your visitor data with the team responsible for it. Check quality, access and consent before planning how to use it.
Data review / Access and consent check / Information needed
03
Design the experience
We plan the content versions, how each one is chosen and the fallback. Visitors still get a useful page when there isn’t enough information to go on.
Content versions / How each version is chosen / Fallback experience
04
Test and refine
We compare the personalised version with a baseline, such as the current page, and review how people respond. The results decide what to refine and whether to extend it to more audiences or parts of your site.
Baseline comparison / Experience review / Refinement recommendations
Working together
Built on what you know about your customers
Your team knows how your audiences differ and what content you have. We work with whoever looks after your data and website to agree what’s worth testing.
01
Find the moments
Talk through your audiences, how their needs differ and where more relevant content would help.
02
Plan the rules
Agree the data to use, the content needed, the permissions and how the first test will be judged.
03
Build and launch
Build the experience, then review each version, the logic that chooses between them and the fallback with your team.
04
Measure the effect
Compare the results with the baseline and decide whether to refine it, expand it or keep it simpler.
Personalisation runs on good content
It also needs sound measurement and a website people can use. Our ongoing support maintains these foundations, with clear responsibility for content, data and the personalised experience.
Where would more relevant content help?
Tell us how your audiences differ and what you know about them. We’ll recommend where personalisation could help and how to test it.
A 30-minute call. No brief needed.