Case study / ISTQB
Clear routes through certification.
Information architecture, user experience and responsive platform design for a worldwide software-testing qualification body.
Information architecture / UX / Website development
Delivered project
The certification platform, from its resource structure to detailed qualification information.
The brief
What the work needed to do.
Bring certification levels, specialist streams, syllabi, exam providers and member boards into a coherent digital resource. The platform needed to serve people exploring qualifications for the first time as well as experienced visitors looking for a specific document or provider.
The challenge
What the experience had to solve.
A large specialist resource serves several audiences with different levels of knowledge. The experience needed to support discovery, direct search and regional pathways within one consistent structure.
The work
The thinking behind the delivery.
01
A structure for a worldwide resource
Certification levels, specialist streams, syllabi, exam providers and member boards needed to belong to one understandable system. The information architecture connects those resources without treating every visitor as a first-time learner.
02
Journeys for different starting points
Navigation, search and filters support visitors who are exploring qualifications and those looking for a particular document or provider. Regional pathways sit within the wider certification structure.
03
Consistency across the experience
Responsive layouts carry the institutional identity into the pages and tools people use. Measurement considers document discovery, downloads, search terms and onward journeys to member boards.
Evidence and outcome
What the work put in place.
The public platform brings certification information and provider pathways into one structure. In the year to August 2026, Google Search clicks almost tripled and sessions grew more than fivefold.
Public website performance / 26 August 2025–25 August 2026
936,208
Google Search clicks
+187% year on year
1,285,938
Website sessions
+451% year on year
618,070
Website users
+544% year on year
Organic search contributed 793,520 sessions. 62% of website traffic.
Source: Google Search Console & GA4. Compared with 26 August 2024–25 August 2025. Analytics extract: 11 September 2026.
More work to explore
A4Q
Find the qualification that fits.
Geeklab rebuilt A4Q’s public website around the needs of professionals, training providers and partners.
TMAP Certification
Help learners find their next step.
Geeklab designed and built the certification website around TMAP modules, training information and specialist resources.
Your next project
Does your organisation need to make complex information easier to navigate?
Tell us which audiences you serve and what they struggle to find or understand. We’ll discuss the structure, content and digital experience that could help.
A 30-minute conversation about your priorities, fit and the next step. You do not need a finished brief.