Case Study → Applied Heat

Applied Heat: A Leading provider of customised heating solutions

Geeklab partnered with Applied Heat to ensure their digital presence accurately reflected their expertise and innovative approach. We embarked on a collaborative journey to redesign their website and refresh their brand identity.

Website: www.appliedheat.co.za

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The Client:

Applied Heat, a leading provider of customised industrial heating solutions in South Africa.

The Challenge:

Applied Heat, with a strong reputation in the industry, felt their online presence didn’t adequately reflect their expertise and innovative approach. Their website lacked a user-friendly design and struggled to capture leads. Additionally, their marketing materials appeared outdated and failed to resonate with their target audience.

Services:

Website Design Website Development Data-Driven Reporting Digital Solutions

Tools:

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The Solution:

Revamped Website: Geeklab designed a modern and informative website that showcases Applied Heat’s extensive product range, case studies, and industry knowledge. The user-friendly interface allows visitors to easily navigate and find the solutions they need.

Engaging Email Marketing: We developed email templates with a clean design and clear calls to action. Additionally, Geeklab implemented a unique feature – emoji feedback buttons in email signatures. This gamified approach encourages recipients to provide quick feedback on the email’s value, allowing Applied Heat to gauge customer satisfaction and improve future communications.

Cohesive Branding: Our team crafted a strong brand identity that extends beyond the website. This included creating a new logo, brand guidelines, and design elements for business cards, flyers, and other marketing materials. The consistent branding ensures a unified customer experience across all touchpoints.

 

 

Results:

Increased Website Traffic: The user-friendly and informative website has attracted a wider audience, leading to a significant increase in website traffic.

Improved Lead Generation: The website’s clear calls to action and lead capture forms have facilitated better lead generation for Applied Heat’s sales team.

Enhanced Brand Recognition: The consistent branding across all materials has strengthened Applied Heat’s brand identity and solidified their position as a leader in the industrial heating industry.

Engaged Audience: The innovative emoji feedback buttons in email signatures have fostered a more interactive relationship with potential customers, allowing Applied Heat to gather valuable insights and improve their communication strategies.

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