Author Archives: geekadmin

Building Brand Authority with Earned Media

Why PR beats advertising (almost) every time. When it comes to brand awareness, advertising often [...]

The unexpected power of less

The law of contraction: The power of less can lead to more. Why “less is [...]

Geeklab recognised as a top web developer in South Africa by The Manifest!

This recognition, by The Manifest, is a celebration of our amazing team’s dedication to creating [...]

#1 The Law of Expansion

Don’t Be a Brand Jack-of-All-Trades, Master of None: Why Spreading Yourself Thin Sucks! Have you [...]

Ditch the DIY: When to Call in the Digital Cavalry (and How to Spot the Fakes)

Listen up, bootstrapped entrepreneurs and scrappy small biz owners. We get it, the DIY spirit [...]

The Unicorn Marketing Myth: Why ‘Viral’ Isn’t a Strategy (And What Will Actually Grow Your Business)

Raise your hand if you’ve ever dreamt of your marketing campaign going viral. 🙋‍♀️🙋‍♂️ (Don’t [...]

Brand vs. Logo: Why Your Logo Isn’t Your Brand (And Why That Matters a LOT)

Listen up, business owners. Stop using “brand” and “logo” interchangeably. It’s like saying a guitar [...]

Paid vs. Organic: Finding the Right Advertising Mix for Your Business

Let’s be real, the world of online marketing is a jungle – a wild mix [...]

SEO Power Moves: Tactics to Boost Your Search Rankings

SEO can feel like a mysterious dark art, full of jargon and ever-changing rules. But [...]

Decoding Digital Marketing ROI: Essential Metrics to Track

“ROI” gets tossed around like confetti, but what does it really mean for your business? [...]