Category Archives: Marketing
Advertising That Works
Build a Strong Brand Through Effective Campaigns Ever wondered why some brands become household names [...]
Building Brand Authority with Earned Media
Why PR beats advertising (almost) every time. When it comes to brand awareness, advertising often [...]
The unexpected power of less
The law of contraction: The power of less can lead to more. Why “less is [...]
Geeklab recognised as a top web developer in South Africa by The Manifest!
This recognition, by The Manifest, is a celebration of our amazing team’s dedication to creating [...]
The Unicorn Marketing Myth: Why ‘Viral’ Isn’t a Strategy (And What Will Actually Grow Your Business)
Raise your hand if you’ve ever dreamt of your marketing campaign going viral. 🙋♀️🙋♂️ (Don’t [...]
Paid vs. Organic: Finding the Right Advertising Mix for Your Business
Let’s be real, the world of online marketing is a jungle – a wild mix [...]
Digital Marketing on a Shoestring Budget: Strategies for Small Businesses
Big Results, Tiny Budget: Your No-BS Guide to Digital Marketing Let’s be real: “affordable digital [...]
The Power of Neuromarketing 101: What Eye-Tracking and Brain Scans Tell Us About Digital Content
Traditional market research gives us valuable insights – surveys tell us what people like, focus [...]
The Science of Persuasion
Marketing Tactics That Work Key Principles of Persuasion (Based on Cialdini’s work) Reciprocity: Scarcity: Authority: [...]
Beyond Digital: Offline Marketing Tactics That Still Work in 2025
While the latest social media algorithm or AI tool might grab the headlines, it’s easy [...]