Any communication or information you can see when you interact with a brand is a component of its corporate identity.
Although logo design falls under corporate identity, the term reaches far beyond this visual icon to incorporate fonts, illustrations, colours, photography, and animations.
Every day you see examples of corporate identity on everything from social media posts to billboards ads, and the list goes on.
When a company’s visual elements are implemented accurately and consistently, they work mutually to build a corporate brand identity that is immediately recognisable and unforgettable.
Brand consistency gives you more authority over your brand image, which, although made up of singular interactions with your company, can be influenced or at least impacted by a solid corporate identity.