Pay Per Click
Your next customer is one click away. Are your ads ready?
Google Ads, Microsoft Ads, and Shopping, pointed at pages that can convert. Same in-house team as the site and the SEO plan.
Google Ads, Shopping, and remarketing under one plan.
Tired of paying for clicks that bounce? A paid search plan only works if the bid, the query, and the landing page match the offer.
Here’s the deal: paid search is not just about bids. It is match types, negatives, ads, and a landing page that can convert the click.
Ads still need a site that converts. For the build, start with website development. Organic search stays on SEO.
We’re Data Nerds:
We read search terms, Quality Score, and landing-page conversion, then move budget to what converts.
Honest reporting:
We’ll explain what’s working, what’s not, and what we can do to improve cost per lead.
Proven Track Record:
We have helped South African teams put budget on the keywords that actually convert.
Transparent Reporting:
We’ll keep you in the loop every step of the way, with clear reports and regular updates on your progress.
Platform changes are our job:
Ads platforms change. We watch search terms, Quality Score, and landing-page conversion, then adjust.
Geeklab Guarantee:
We report results monthly and adjust until the numbers match what you need.
What sets us apart
How we spend the budget
We believe in transparency and collaboration. We work closely with our clients to understand their goals and create customized solutions that deliver results.
We also provide regular progress reports and feedback to ensure that our clients are always informed and involved in the process.
What your PPC plan includes
Account audit:
We audit campaigns, search terms, and landing pages to find wasted spend.
Keyword and match-type plan:
We’ll pick the search terms worth paying for, with negatives so junk queries stay out.
Landing pages:
We’ll point ads at pages that match the query and can convert the click.
Bidding and budgets:
We’ll set bids and budgets against the leads you actually want.
Ad copy and extensions:
We’ll write ads and extensions that match the search and the offer.
Shopping and remarketing:
We’ll run Shopping and remarketing where the catalogue and the budget earn it.
Ready to put budget on the searches that convert?
Need answers?
Frequently asked questions
Do you have more questions about our solution?
Get a quote
What is the difference between SEO and PPC?
SEO is organic rankings over time. PPC is paid clicks on Google Ads, Microsoft Ads, or Shopping. Geeklab runs both. This page is paid search. SEO lives at https://geeklab.co/seo-search-engine-optimisation/.
How does Geeklab build a PPC plan?
Audience, offer, and budget first. Then search terms, match types, ads, and the landing page. We report monthly and move spend to what converts.
How soon do paid search campaigns show results?
Clicks can start as soon as ads are approved. Useful conversion data usually needs a few weeks of clean search-term data.
Can you guarantee a cost per lead?
No. Auctions move. We use the data, report monthly, and adjust. We do not guarantee a lead cost or a volume number.
Do you also run SEO?
Yes. Organic search is a separate page: https://geeklab.co/seo-search-engine-optimisation/. Paid and organic share the same landing pages and reporting.
How do you measure PPC?
Clicks, cost per click, conversion rate, and cost per lead, with regular reports. Each published case is specific. Do not cite 40/70/65 or 340/62/3x.